Day: 10 December 2025

M&S Becomes First UK Brand To Join Circulose As A Scaling Partner To Scale Circular Materials In Fashion

Stuart Mitchell

M&S has become the first UK brand to join Circulose as a Scaling Partner, marking a step forward in the retailer’s commitment to circularity in its fashion supply chain. The partnership will see M&S integrate CIRCULOSE® – a next-generation material made of 100% textile waste – into select products, helping to reduce reliance on virgin fibres and accelerate the shift to circular design at scale. CIRCULOSE® is produced through a patented process that transforms discarded textiles, including production waste and textiles that can no longer be resold or used, into…

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PRSA Releases ‘AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators’

Stuart Mitchell

The Public Relations Society of America (PRSA) has released “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators.” This new resource offers practical, structured guidance to help communications professionals confidently and strategically integrate generative AI tools into their daily work. The guide was first previewed during PRSA’s Nov. 10 Member Monday session, the 11th episode of a popular, open-forum, monthly series that explores timely industry topics with insights from communications leaders and data-driven perspectives. Created by communications professionals for communications professionals, the guide offers a clear, accessible starting point…

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Gail Porter unveils 3D London billboard for Samaritans as charity launches new winter campaign

Stuart Mitchell

Samaritans ambassador Gail Porter is urging the public to help the charity bring someone’s future back this winter as she puts the finishing touches to an innovative new 3d billboard in London. The Scottish TV personality has attached a pair of trainers to the new billboard – an object chosen by Samaritans caller Layla McBain as an object that represents a hopeful future after overcoming struggles with poor mental health. Gail said: “Winter can be a dark time in more ways than one so it’s vital that people know there is…

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WaterAid welcomes Dutch charity Simavi into its global family, strengthening its call for clean water for everyone, everywhere

Stuart Mitchell

WaterAid has welcomed Dutch development charity Simavi to its global federation following a special event at Amsterdam’s famous Rijksmuseum, strengthening its mission to ensure everyone everywhere has clean water and good sanitation and hygiene.   The reception launching the new partnership on 13 November was attended by Princess Beatrix of the Netherlands and marked Simavi’s centenary with an exhibition of photographs showcasing its work over the last 100 years. Simavi’s mission has been to work with communities in Asia and Africa to improve access to clean water and toilets, with…

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CAP – KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. So, most alcohol advertisers know what to do and not to do when including ABV claims in ads for standard alcoholic drinks. However, the rules for no/zero alcoholic products, also called alcohol alternatives, are slightly different. These types of products have seen…

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