Clear Channel Outdoor has announced it has partnered with Blood Cancer United – formerly The Leukemia & Lymphoma Society, the largest global nonprofit focused on serving blood cancer patients – to activate a new Out-of-Home (OOH) campaign following the recent unveiling of the organization’s new name and brand identity. Launched during Blood Cancer Awareness Month in September, the campaign highlights Blood Cancer United’s mission to support everyone impacted by blood cancer, reminding the public that every person diagnosed with blood cancer has passions to pursue, people to love and stories to tell.
The OOH campaign further underscores that Blood Cancer United is all about blood cancer, so patients can be more than their diagnosis and be about everything else that defines their lives: purpose, people and possibilities. This OOH collaboration builds on Blood Cancer United’s first national advertising campaign in more than a decade and runs across Atlanta, Chicago, Dallas, Los Angeles, Miami and New York through October.
On October 9, during Advertising Week New York, two Clear Channel Outdoor digital billboards in the iconic Times Square were illuminated with messages uplifting Blood Cancer United’s community of patients, families, volunteers, supporters and partners. The billboards also displayed a bold goal: by 2040, Blood Cancer United will enable people with blood cancer to gain more than one million years of life – more cherished moments and memories with family and friends.
“This campaign and our new brand reflect the voices of patients, families, volunteers, and supporters who have shared their experiences with us,” said Lynn Godfrey, SVP, Chief Experience Officer at Blood Cancer United. “We want everyone touched by blood cancer to feel seen, supported, and connected to our mission, and to be able to focus on life beyond their diagnosis. Thanks to partners like Clear Channel Outdoor, we’re able to share our message of hope far and wide – ensuring that no one faces blood cancer alone.”
Blood Cancer United revealed its new name and brand identity on August 28, 2025, reflecting years of transformation and a renewed commitment to uniting the blood cancer community. In addition to OOH, the organization’s integrated advertising campaign includes broadcast, digital, social and PR channels, with additional activations running through the end of the year.
“Our partnership with Blood Cancer United demonstrates how our Out-of-Home media platform has the power to bring together communities around a shared mission,” said Dan Levi, EVP & CMO, Clear Channel Outdoor. “We’re proud to help shine a light on Blood Cancer United’s lifesaving work through this campaign, which not only connects with more people affected by blood cancer but also honors their personal stories of strength, hope and resilience.”
