Clear Channel Outdoor has introduced Clear Channel Impact™, a new marketing solution that enables brands to turn their existing advertising investments into meaningful, measurable support for communities nationwide. At a time when consumers increasingly expect brands to demonstrate purpose and not just promote products, Clear Channel Impact™ redefines what Out-of-Home (OOH) advertising can deliver. The offering empowers advertisers to integrate nonprofit partnerships, community engagement and real-world impact directly into their media campaigns while aligning media investment with both business and community objectives. Rather than functioning as a traditional sponsorship model,…
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Creative Quality Emerges as Key Factor in OOH Campaign Performance, New Analysis Finds
Building on prior research demonstrating the effectiveness of out-of-home (OOH) advertising, new analysis from Clear Channel Outdoor and Super Optimal suggests that creative quality plays a meaningful role in determining why some OOH campaigns outperform others. Drawing on 27 RADARProof studies conducted with Kantar, the analysis incorporates creative scoring from Super Optimal to compare campaign performance across key brand metrics including ad awareness, favorability and purchase intent. In 70% of the measured campaigns, creative quality aligned with brand performance outcomes. Campaigns with stronger creative scores were more likely to deliver…
Read MoreClear Channel Outdoor Teams with The King Center to Inspire Communities in Atlanta and Nationwide Through Dr. King’s Legacy
As communities across the country prepare to celebrate Martin Luther King Jr. Day 2026, Clear Channel Outdoor (NYSE: CCO) has launched a strategic, multiphase partnership with The King Center, rooted in a shared commitment to honoring the life, legacy and work of Dr. Martin Luther King Jr and Coretta Scott King. Launching around MLK Day, the partnership will debut with a national digital billboard campaign that reflects the spirit of Dr. King’s work, highlighting a legacy defined by public service, a selfless pursuit of justice for all, and a lifelong commitment to…
Read MoreClear Channel Outdoor and Blood Cancer United Team Up on Billboard Campaign to Reach More People Affected by Blood Cancer
Clear Channel Outdoor has announced it has partnered with Blood Cancer United – formerly The Leukemia & Lymphoma Society, the largest global nonprofit focused on serving blood cancer patients – to activate a new Out-of-Home (OOH) campaign following the recent unveiling of the organization’s new name and brand identity. Launched during Blood Cancer Awareness Month in September, the campaign highlights Blood Cancer United’s mission to support everyone impacted by blood cancer, reminding the public that every person diagnosed with blood cancer has passions to pursue, people to love and stories to tell.…
Read MoreDigital Billboards From Coast to Coast Will Shine a Light on How Afterschool Programs Help Students Reach Their Potential
Afterschool champions led by the Afterschool Alliance, the National League of Cities, and the National Summer Learning Association are joining Clear Channel Outdoor for a large national visibility campaign across nearly 2,000 digital billboards as part of the 2025 national Lights On Afterschool rally. The ads recognize the many ways our country’s afterschool programs help students reach their potential by keeping them safe and learning after the school days ends, and providing hands-on learning opportunities, homework help, caring mentors, healthy meals and snacks, computer programming, robotics, job and college readiness, music…
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