Tag: Clear Channel Outdoor

Darryl “DMC” McDaniels and Idina Menzel Join National Billboard Campaign To Champion Brighter Futures For America’s Kids

Stuart Mitchell

Today, millions of children across the country miss out on enriching summer experiences that help them learn, grow, and prepare for the school year ahead. To help close that opportunity gap, Clear Channel Outdoor (CCO) and the National Summer Learning Association (NSLA), the nation’s only organization dedicated exclusively to summer learning for children, have partnered with The Felix Organization and A BroaderWay Foundation to launch a nationwide digital billboard campaign encouraging Americans to invest in the future of kids through the transformative power of summer.   Featured in the campaign as…

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Clear Channel Outdoor Introduces “Clear Channel Impact,” Transforming Advertising into Measurable Community Action

Stuart Mitchell

Clear Channel Outdoor has introduced Clear Channel Impact™, a new marketing solution that enables brands to turn their existing advertising investments into meaningful, measurable support for communities nationwide. At a time when consumers increasingly expect brands to demonstrate purpose and not just promote products, Clear Channel Impact™ redefines what Out-of-Home (OOH) advertising can deliver. The offering empowers advertisers to integrate nonprofit partnerships, community engagement and real-world impact directly into their media campaigns while aligning media investment with both business and community objectives. Rather than functioning as a traditional sponsorship model,…

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Creative Quality Emerges as Key Factor in OOH Campaign Performance, New Analysis Finds

Stuart Mitchell

Building on prior research demonstrating the effectiveness of out-of-home (OOH) advertising, new analysis from Clear Channel Outdoor and Super Optimal suggests that creative quality plays a meaningful role in determining why some OOH campaigns outperform others. Drawing on 27 RADARProof studies conducted with Kantar, the analysis incorporates creative scoring from Super Optimal to compare campaign performance across key brand metrics including ad awareness, favorability and purchase intent. In 70% of the measured campaigns, creative quality aligned with brand performance outcomes. Campaigns with stronger creative scores were more likely to deliver…

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Clear Channel Outdoor Teams with The King Center to Inspire Communities in Atlanta and Nationwide Through Dr. King’s Legacy

Stuart Mitchell

As communities across the country prepare to celebrate Martin Luther King Jr. Day 2026, Clear Channel Outdoor (NYSE: CCO) has launched a strategic, multiphase partnership with The King Center, rooted in a shared commitment to honoring the life, legacy and work of Dr. Martin Luther King Jr and Coretta Scott King. Launching around MLK Day, the partnership will debut with a national digital billboard campaign that reflects the spirit of Dr. King’s work, highlighting a legacy defined by public service, a selfless pursuit of justice for all, and a lifelong commitment to…

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Clear Channel Outdoor and Blood Cancer United Team Up on Billboard Campaign to Reach More People Affected by Blood Cancer

Stuart Mitchell

Clear Channel Outdoor has announced it has partnered with Blood Cancer United – formerly The Leukemia & Lymphoma Society, the largest global nonprofit focused on serving blood cancer patients – to activate a new Out-of-Home (OOH) campaign following the recent unveiling of the organization’s new name and brand identity. Launched during Blood Cancer Awareness Month in September, the campaign highlights Blood Cancer United’s mission to support everyone impacted by blood cancer, reminding the public that every person diagnosed with blood cancer has passions to pursue, people to love and stories to tell.…

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