As it marked its final year as an agency brand, FCB once again took top positions in The One Club for Creativity’s year-end Global Creative Rankings, with both FCB New York crowned Global Agency of the Year and FCB as Agency Network of the Year for the third year in a row.
The annual worldwide benchmark report, which is free to view, is the industry’s most comprehensive reflection of creative excellence across advertising, design, and craft.
Rankings are determined through a transparent, weighted points system spanning global shows (The One Show, ADC Annual Awards, and Type Directors Club’s TDC competition), regional programs (ONE Asia Creative Awards and Art Directors Club Europe’s ADCE Creative Awards), national competitions hosted by ADCE member clubs, and local shows by The One Club’s US chapters. Additional information is available here (select “View More Details”).
Highlights of the 2025 Global Creative Rankings are below (click links for each category to view the full list). In addition to the global list, rankings within specific countries and regions can be viewed by using dropdown menus.
1. FCB New York
2. Klick Health Toronto
3. Serviceplan Germany Munich
4. Area 23 New York
5. TBWA\Media Arts Lab Los Angeles
6. Ogilvy Singapore
7. Playmakers Tbilisi
8. McCann London
9. DAVID Madrid (tie)
9. Energy BBDO Chicago (tie)
Global Independent Agency Rankings
1. Klick Health Toronto
2. Serviceplan Germany Munich
3. Playmakers Tbilisi
4. Uzina Lisbon
5. Rethink Toronto
6. Demner, Merlicek & Bergmann/DMB Vienna
7. Wieden+Kennedy Portland
8. Jung von Matt DONAU Vienna
9. Special US Los Angeles
10. Apoyo Comunicación Peru Lima (tie)
10. LLYC Lima (tie)
Top ranked firms and individuals in the following categories are below (click links for each category to view the full list).
- Design Firm of the Year: The New York Times Magazine New York
- Brand-Side Agency of the Year: Squarespace New York
- Brand of the Year: Spotify
- Brand Parent Company of the Year: AB InBev
- Non-Profit Client of the Year: Change the Ref
- Production Company of the Year: We Make Them Wonder Munich
- Music & Sound Company of the Year: DaHouse Audio Los Angeles
- Agency Network of the Year: FCB
- Independent Agency Network of the Year: Serviceplan Group
- Agency Holding Company of the Year: IPG
- Highest Ranked Work: “Spreadbeats” for Spotify by FCB New York
- Creative of the Year: Danilo Boer, Global Creative Partner, FCB Global
- CMO of the Year: Dr Jan Flemming, PENNY
1. United States
2. Canada
3. Germany
4. Portugal
5. United Kingdom
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
Regional agency results are as follows (click the region to view the full list).
APAC Agency of the Year: Ogilvy Singapore
Europe Agency of the Year: Serviceplan Germany Munich
Latin America Agency of the Year: DM9 São Paulo
Middle East & Africa Agency of the Year: Impact BBDO Dubai
North America Agency of the Year: FCB New York
Global College Creative Rankings
1. Berghs School of Communication Stockholm
2. ArtCenter College of Design Pasadena
3. Filmakademie Baden-Württemberg Ludwigsburg
4. Brigham Young University Provo
5. School of Visual Arts New York
“Our annual Global Creative Rankings and Global College Creative Rankings are free to view and built on a fully open methodology, with no secret weightings or hidden formulas,” said Kevin Swanepoel, CEO, The One Club for Creativity. “They provide the clearest and most comprehensive picture of the ideas, agencies and brands that are truly leading the industry, from local markets to the global stage.”
