The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming BRAND-SIDE 2026 conference, taking place September 30-October 1 at the Hyatt Centric in downtown Nashville.
The two-day conference features sessions for both experienced in-house leaders and those new to working at a brand. The event focuses on the inner dynamics of best-in-class in-house creative departments, and provides an inside look at the tactics and cultures of the teams that build, maintain, and grow a brand’s presence in the market.
Among the confirmed speakers to date at this year’s BRAND-SIDE are:
- Joanna Berliner, Head of Creative, Wayfair Studio, Wayfair
- Taylor Erin, ECD, Instacart
- Alyssa Georg, ECD, Head of Creative Integration, Expedia Group
- Sophie Gold, Founder, Eleanor
- Rikki Heinecke, Director of Production, Sturdy.
- Ravid Kuperberg, Partner, Trainer, Mindscapes
- John Long, ECD, Digitas
- Jean Morrow, Group Creative Director, Coinbase
- Nico Poalillo, Director of Development, Sturdy.
- Jay Russell, CCO, EVP, GSD&M
- Otis Stroud, II, Brand Creative, US Card, Capital One
- Matt Watson, CCO, Sips & Bites & Pepsi EU
Sessions will cover topics such as how to establish a strong in-house creative culture, the best ways to steward a brand internally and also work seamlessly with external agency partners, and more. The overarching focus of the conference is on inspiration, connections, and practical applications to improve in-house creative teams and their output.
Registration for BRAND-SIDE 2026 is now open. The One Club members receive a $200 discount.
More information and registration is available on the BRAND-SIDE 2026 website.
