Puredrive Energy, the UK renewable clean tech manufacturer behind Duracell-branded home energy storage systems, has opened a public investment round as the company looks to continue to support households tackling high energy prices and long-term market uncertainty.
While wholesale electricity prices have eased since the 2022–2023 energy crisis, household energy bills remain significantly higher than pre-crisis levels. This sustained volatility has accelerated demand for renewable technologies that gives control back to homeowners, in particular residential solar and battery storage systems.
To capitalise on this opportunity and support further innovation and to scale its reach, Puredrive Energy has opened its doors to public investment for the first time via the popular crowdsourcing site Crowdcube. Members of the public have the chance to personally invest money into the business, playing an integral part of the next stage of business growth.
Funds raised will contribute toward the development of next-generation Duracell Energy storage systems and support expansion across key European markets, helping stimulate growing demand for renewable energy technology.
By enabling homeowners to store excess solar energy for use when electricity demand and price peaks, battery systems reduce grid reliance and provide much needed bill stability. As smart tariffs and flexibility incentives become increasingly common, storage technology is already playing a central role in how households manage energy consumption.
As part of the campaign, investors contributing £1,000 or more will receive an £800 Duracell Energy solar and battery storage installation voucher. The voucher is redeemable or transferable to friends or family, helping to accelerate wider adoption of renewable energy technologies.
Founded in 2016 by CEO Mark Millar, Puredrive Energy has established itself as a specialist in home energy storage innovation. In 2022, the company secured the brand licence to manufacture and distribute Duracell-branded home energy storage systems, combining its engineering expertise with the strength and recognition of the Duracell brand.
Mark Millar, CEO of Puredrive Energy, said:
“We are on a mission to help homeowners take back control of their energy costs. The market has changed permanently, and households are increasingly looking for stability, independence and smarter ways to manage their power.
Opening this investment round allows us to accelerate innovation while inviting the public to play a direct role in shaping the future of home energy.”
As energy market uncertainty continues, the company believes demand for storage-led solutions will remain strong, positioning battery technology as a cornerstone of the next phase of residential energy independence.
A link to Puredrive Energy’s crowdfunding campaign can be found here – https://www.crowdcube.com/early-access/puredrive_energy.
To understand more about who Puredrive Energy are, what they do, and what their work means for the future of energy independence, visit https://puredrive-energy.co.uk/crowdcube-campaign.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more: https://www.crowdcube.com/explore/risk-warning
