Adore Me, the disruptive ecommerce lingerie startup, participates in WorldPride while launching its digital campaign “Adore Me Adores You” featuring transgender activist and author Gigi Gorgeous benefiting the Trans Wellness Center.
WorldPride will be held in the United States for the first time in history, and this year also marks the 50th Anniversary of the Stonewall Uprising. Headquartered in New York City, Adore Me is proud to have 150 employees, together with allies of cultural diversity and of the LGBTQ+ community, walk the NYC Pride March.
Well-known for its inclusive size range, Adore Me is demonstrating its support for the LGBTQ+ community with its new campaign, aiming to stand up for acceptance and inclusion in the lingerie industry. With the leading lingerie behemoth in the U.S. failing to adequately represent diversity in the industry, including the representation of the transgender community, the “Adore Me Adores You” campaign is features transgender activist, author, digital creator and model Gigi Gorgeous. The campaign will lift stories from the Adore Me team on topics of diversity and inclusion, and also encourage the community to share their stories through the hashtag #AdoreMeAdoresYou.
The campaign will benefit the Trans Wellness Center, which provides comprehensive services, resources, and programs for the health, wellness and community connections of transgender and nonbinary people.
Morgan Hermand-Waiche, Adore Me Founder & CEO, states: “We are proud to support the WorldPride celebrations and march for equality. Our commitment for inclusivity goes beyond sizing of our product; we take pride in fostering a culture built on inclusivity everywhere. We’re also excited to be partnering with Gigi Gorgeous, someone we greatly admire for bravely documenting her transition in front of her legions of fans—including millions of YouTube subscribers—and has used her celebrity status and platform to bring visibility to trans rights.”