Author: Stuart Mitchell

Revisiting the proposed changes to the standards for B Corp Certification

Stuart Mitchell

B Lab, and the supporting B Corp movement, have big ambitions to transform the economic system. The vision? An inclusive, equitable, and regenerative economic system for all people, communities, and the planet. B Corp Certification is in demand like never before, motivated by growing support for this vision; for businesses to take action on the environmental and societal challenges we collectively face, and demand for our system to change.  To deliver on this demand, we must evolve the standards for B Corp Certification, along with our enabling tools and processes.…

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Publicis agencies create bold new campaign for men’s mental health charity HUMEN, asking the question: Ever feel like the world is closing in on you?

Stuart Mitchell

HUMEN, the mental health charity leading a movement to improve and maintain men’s mental health, and to change the face of what it means to be a man, launches the campaign as part of Men’s Health Month. It also comes ahead of The HUMEN Space 1:1 project. This new venture will allow the charity to provide beneficiaries with 3 months of free therapy, which equates to 14 hours. This is currently more than the NHS, which is normally between 6 to 12 hours of therapy. There is also a long…

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Companies are making progress on water management, but new report calls for greater action to ensure sustainable water supplies

Stuart Mitchell

A new benchmark analysis of 72 companies from four water-intensive industries—apparel, beverage, food, and high-tech—shows encouraging progress on corporate water management, but underscores collectively, the companies have a long way to go in meeting the necessary ambition to reduce their demands and impacts on freshwater resources.  “As the global water crisis escalates, so do the financial risks facing businesses and their investors,” said Kirsten James, senior program director of water at Ceres and co-author of the report. “While some companies are demonstrating a variety of leading practices, we need to…

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Global Alliance and Museum of Public Relations Launch World’s First Online History of Public Relations

Stuart Mitchell

The Global Alliance for Public Relations and Communications officially launched the world’s first online history of public relations, a joint initiative with the Museum of Public Relations (USA).  The newly released digital resource, hosted on the Museum website, documents the evolution, the pioneers and the impact of the profession inside dozens of nations throughout the world. The global initiative was launched simultaneously across six continents worldwide with Global Alliance members from more than 80 countries across Europe, Asia-Pacific, Africa, the Middle-East South Asia, Latin America and North America. “For the…

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New wind farm featuring UK’s largest onshore turbines has capacity to provide up to a third of Sainsbury’s electricity

Stuart Mitchell

Sainsbury’s is celebrating the completion of a brand-new wind farm in Scotland. It will add up to 50 megawatts (MW) of electrical capacity to the grid in the form of renewable energy that will be used to power Sainsbury’s stores, offices and depots nationwide, giving a major boost to the retailer’s ambition to become Net Zero in its own operations by 2035. Sainsbury’s commitment to the future of Longhill Burn Wind Farm will see the retailer invest millions of pounds in the renewable energy it produces over the next 15…

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