Tag: Sainsbury’s

Sainsbury’s strengthens backing for farmers with £5bn multi-year investment through expansion of long-term agreements with 2,500 British and Irish farms

Stuart Mitchell

Sainsbury’s has announced the expansion of its long-term partnership model to 62 British berry farms, agreeing five new five-year contracts with Angus Soft Fruit, Chambers, Soft Fruits Direct, J.O. Sims and Dyson Farming. This marks a significant extension of the retailer’s long-term agreements, following similar commitments already in place across categories including pork, poultry and dairy. By 2027, more than 2,500 farms – all 100% British – will be backed by long-term contracts representing over £5 billion of committed investment and securing 3.1 million tonnes of homegrown fresh food. The…

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Supermarkets playing with fire on future of food, says WWF

Stuart Mitchell

The UK’s broken food system is causing environmental collapse and creating volatility in supply and price, according to a report by WWF released recently.     Drawing on data from 10 retailers (Aldi, Asda, Co-op, Lidl GB, Marks & Spencer, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose), 2025’s What’s in Store for the Planet report assesses the progress on environmental action of 90% of the UK grocery market and concludes that action on reducing environmental risks is stagnating.   It warns that without decisive action environmental impacts will escalate, threatening food security and…

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Sainsbury’s and Comic Relief launch new vodcast to shine a light on the joy of food and what’s lost without it

Stuart Mitchell

As part of the Meals Make Memories campaign, Sainsbury’s and Comic Relief have today launched A Recipe For…, a new vodcast that celebrates the powerful memories food creates, while shining a light on the reality for the 14 million1 people in the UK facing food poverty who still miss out. Hosted by broadcaster Si King, every episode features cherished recipes from well-known guests and those tackling food poverty, each sharing stories that show how food connects us and what’s lost when it’s out of reach. In the first episode, James…

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One Water Expands Sainsbury’s Distribution to 1,300 Stores, featuring in Meal Deals across the estate

Stuart Mitchell

One Water, the ethical bottled water brand committed to funding clean water projects worldwide, has significantly expanded its presence in Sainsbury’s stores across the UK. Distribution has grown from 700 Sainsbury’s Local stores to 1,300 locations across their wider estate, making it easier than ever for shoppers to choose water with purpose. As part of the expansion, One Water bottles will feature in Sainsbury’s popular meal deals across front-of-store chillers, offering customers convenient access to the brand while supporting life-changing projects. In partnership with The One Foundation, One has raised over…

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Sainsbury’s and Comic Relief team up to tackle school holiday hunger

Stuart Mitchell

Sainsbury’s is taking a fresh approach to tackling school holiday hunger by funding both meals and activities for children to help create memorable experiences, as new research shows that food is integral to our memories. New research commissioned by Sainsbury’s found that 72% of Brits say that food is an important part of their memories, with moments of connection with family and friends (43%) and positive memories of childhood (37%) being the ones we most closely associate with food. Almost two thirds (64%) of Brits say that they associate food…

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