As part of the Meals Make Memories campaign, Sainsbury’s and Comic Relief have today launched A Recipe For…, a new vodcast that celebrates the powerful memories food creates, while shining a light on the reality for the 14 million1 people in the UK facing food poverty who still miss out. Hosted by broadcaster Si King, every episode features cherished recipes from well-known guests and those tackling food poverty, each sharing stories that show how food connects us and what’s lost when it’s out of reach. In the first episode, James…
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One Water Expands Sainsbury’s Distribution to 1,300 Stores, featuring in Meal Deals across the estate
One Water, the ethical bottled water brand committed to funding clean water projects worldwide, has significantly expanded its presence in Sainsbury’s stores across the UK. Distribution has grown from 700 Sainsbury’s Local stores to 1,300 locations across their wider estate, making it easier than ever for shoppers to choose water with purpose. As part of the expansion, One Water bottles will feature in Sainsbury’s popular meal deals across front-of-store chillers, offering customers convenient access to the brand while supporting life-changing projects. In partnership with The One Foundation, One has raised over…
Read MoreSainsbury’s and Comic Relief team up to tackle school holiday hunger
Sainsbury’s is taking a fresh approach to tackling school holiday hunger by funding both meals and activities for children to help create memorable experiences, as new research shows that food is integral to our memories. New research commissioned by Sainsbury’s found that 72% of Brits say that food is an important part of their memories, with moments of connection with family and friends (43%) and positive memories of childhood (37%) being the ones we most closely associate with food. Almost two thirds (64%) of Brits say that they associate food…
Read MoreUK’s largest grocery retailers set sights on prefill to take more single use packaging off shelf
Nine of the UK’s largest grocery retailers, with support from UK Governments and WRAP, have recently issued a joint Statement of Intent to explore how reusable packaging could be implemented across their stores and online. The plan is to offer a system that makes it easy to shop for prefilled* items in stores and online and marks a bold commitment towards a standardised in-store and online system to reduce the amount of single use packaging put on the market, to give shoppers a better experience outside of single use packaging. …
Read MoreUK Government launches ‘Good Food Cycle’ – backed by Sainsbury’s to help families thrive
The UK Government recently announced its new initiative, the ‘Good Food Cycle’. As a member of the Government’s Food Strategy Advisory Board and the sole retailer involved, Sainsbury’s CEO, Simon Roberts, reaffirmed their commitment to building a resilient food system and outlined what’s needed to turn this shared ambition into a lasting and meaningful reality for all. Simon Roberts, Sainsbury’s Chief Executive, said: “Britain’s food system should be a powerhouse of economic growth, innovation and job creation, but in the face of ongoing and significant challenges, we need to work with…
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