In the year of Hansaplast’s 100th birthday, Beiersdorf Health Care is laying an important sustainability milestone: the Hansaplast, Elastoplast, and CURITAS brands are launching their first climate-neutralized product. The GREEN & PROTECT plasters are already available in some countries, such as Germany, France, and Spain. Within the upcoming months, the climate-neutralized products will be globally available in about 30 countries.
More sustainable plasters are blocking 99% of bacteria
Hansaplast, Elastoplast, and CURITAS maximized all key aspects of the GREEN & PROTECT plasters in terms of sustainability, combining it with their well-known product performance and reliable wound protection. The wound pad and backing are made from naturally derived fibers and, just as the release liner, from wood types taken from FSC®-certified forests only. Additionally, the plaster packaging is unbleached, 93% recycled and has the lowest weight possible for the material used. Alexander Reindler, General Manager Global Health Care, underlines: “We have worked intensively on maximizing the sustainability aspects of GREEN & PROTECT without compromising on the reliable wound protection that blocks 99% of bacteria**, as promised by our Bacteria Shield logo. However, we wanted to go even further, so we decided to balance all remaining emissions through certified climate projects.”
Beiersdorf is driving climate action
Beiersdorf has defined climate action as a key priority in its CARE BEYOND SKIN Sustainability Agenda, implementing numerous initiatives to reduce CO2 emissions and to make a significant contribution towards limiting global warming. The skincare company will be reducing both direct and indirect greenhouse gas (GHG) emissions (scope 1–3) by 30% in absolute terms by 2025, and is striving to make all Beiersdorf production sites climate neutral by 2030. The commitment to climate action is also evident at brand and product level. For example, NIVEA’s first climate-neutralized products were launched within the Naturally Good Face Care range in April 2021, followed by the climate-neutralized NIVEA Shower assortment. Now, Beiersdorf is taking the next step at product level with GREEN & PROTECT and its Health Care brands. Reindler adds, “We are proud of our first climate-neutralized plasters and of the fact that we are continuously maximizing the performance of our portfolio while minimizing our environmental and climate footprint. This is also in line with our purpose, ‘We’ve got you covered. For a life uninterrupted,’ as this means to us that protecting people’s wounds should go along with protecting all aspects of people’s lives – such as our environment.”