BLACK+DECKER joins Habitat for Humanity’s first nationwide campaign, “Home is the Key”

BLACK+DECKER has joined Habitat for Humanity’s first nationwide cause campaign, Home is the Key (#HomeIsTheKey), in raising awareness throughout April of the critical need for improved access to decent shelter. Funds raised during the campaign will allow Habitat to partner with more families and unlock better, stable futures. BLACK+DECKER understands the significance of calling a place home and is proud to support this important initiative.

“We are thrilled to be part of a movement that will help open more doors to affordable homeownership,” said Allison Nicolaidis, Chief Marketing Officer for Global Tools & Storage at Stanley Black & Decker. “Studies have shown that a stable home plays a key role in positively influencing a family’s education, health and financial opportunities. We feel that the BLACK+DECKER mission of turning the place you live into a home goes hand-in-hand with this campaign.”

BLACK+DECKER (@blackanddecker) will join Habitat for Humanity’s (@habitat_org) #HomeIsTheKey Twitter party today from 2-3 pm EDT. The chat will be an opportunity to show support for Habitat and for people to enter for a chance to win prizes, including a BLACK+DECKER 20V MAX* Lithium Drill/Driver + 68 Piece Project Kit ($79 MSRP). Each kit includes a Drill/Driver, hand tools and a wide variety of accessories, enabling first-time homeowners like many future Habitat homebuyers to tackle DIY projects. The Giveaway is sponsored by Habitat.BLACK+DECKER products like Project Kits have played an important role in life’s milestones. Whether it’s fixing up a first home or apartment, cleaning a messy first dorm room, or preparing the nursery for a first child, BLACK+DECKER products have helped consumers transform a house into a home. Having supported Habitat for Humanity International and its local organizations since 1987, BLACK+DECKER has contributed financially, donated tools, and held annual employee volunteer days to build alongside Habitat homeowners in the U.S. and across the world. BLACK+DECKER is excited to continue this support with Habitat for the ‘Home is the Key’ cause marketing campaign.


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