Bridgestone Indonesia and Soles4Souls Asia Join Forces to Turn Recycled Tires into Shoes

Global non-profit organization, Soles4Souls Asia, Ltd (Sole4Souls Asia) and PT Bridgestone Tire Indonesia (Bridgestone Indonesia), a group company of Bridgestone Corporation, the world’s largest tire & rubber company, today announced a new 2 year partnership (2020 – 2022) for an exciting sustainable project to create new shoes out of recycled tires. The partnership will be set in motion on June 5 in celebration of World Environment Day, serving as an important reminder for the world to address pressing environmental concerns and work collectively toward a sustainable society. 

Bridgestone Indonesia and Soles4Souls Asia will work with partners to manufacture shoes that will be distributed to people in need around the world and/or sold through various outlets. The goal is to convert 40,000 tires into ~400,000 pairs of shoes by the end of 2022, diverting these end-of-life tires from landfills and putting them to good use. The partnership will give these Bridgestone tires a new lease of life as soles for shoes, helping drive toward a circular economy that eliminates waste through the continual use of resources. Additionally, Bridgestone Indonesia is donating $60,000 to assist Soles4Souls Asia in their global relief efforts to expand the project. 

“From the beginning of this partnership, Bridgestone Indonesia has been committed to both finding the most sustainable way to use their products and be able to do the most good with it,” said Buddy Teaster, President and CEO of Soles4Souls Asia. “It is our great pleasure to partner with Bridgestone Indonesia who shares our passion for helping the environment and other like-minded partners to manufacture and put shoes on the feet of people who need them most.” 

“On this World Environment Day, we are delighted to announce our collaboration with Soles4Souls Asia, which was born out of a shared vision of advancing an environmentally sustainable society by supporting a truly circular economy – values underpinned by Bridgestone’s Global CSR commitment, ‘Our Way to Serve’. We hope this initiative can contribute towards reducing tire waste and our carbon footprint, while also supporting the needy in our communities,” said Mukiat Sutikno, Managing Director of PT Bridgestone Tire Indonesia

To kickstart the partnership, Bridgestone Indonesia and Soles4Souls Asia will be working with Indosole, a sustainable shoe brand and certified B corporation, that will manufacture the shoes in their factories in Indonesia and sell them both online and in stores across the world. For every pair of shoes sold by Indosole, a portion will be donated back to Soles4Souls Asia to further the work of distributing new shoes to people in need across Asia. 

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