Caron Treatment Centers (Caron), an internationally recognized nonprofit organization dedicated to addiction and behavioral healthcare treatment, research, prevention, and addiction medicine education, announces the launch of its new creative campaign that aims to highlight how Caron’s tailored approach to substance use disorder (SUD) treatment is a more successful model of care than those used by traditional treatment centers.
The campaign was designed and developed by Allen & Gerritsen (A&G), an independent, creative-led advertising and public relations agency in Boston and Philadelphia. To help those dealing with SUD find the aid they need, the integrated A&G team, including strategy, media, analytics, production, and creative, launched an emotion-driven, heart-warming campaign that features real Caron alumni sharing their success stories with the world.
The creative spots will live on Caron’s website and on digital banners and be streamed across a variety of online video, audio, and social platforms, such as Pandora, iHeartRadio, YouTube, Facebook, and Twitter. These spots will be shown across markets where Caron has treatment centers, including the District of Columbia, West Palm Beach, New York City, and Philadelphia. As part of the campaign, A&G also orchestrated partnerships between Caron and content publishers, like WebMD, to educate researchers on SUD topics such as the science of SUD and mental health. WebMD will also allocate a Caron-specific content hub on its site to be populated with resource materials.
“For those struggling with substance use disorder, the stigmas associated with the disease often serve as a barrier to care and can prevent those in greatest need of assistance from seeking the help they deserve,” said Laurie Mayer, Senior Vice President of Marketing at Caron Treatment Centers. “Our hope is that through the launch of this campaign we can foster greater knowledge and awareness around the very real challenges those battling substance use disorder face and then facilitate a more accepting pathway to treatment for all.”
According to an independent study, Caron’s patients have a 94.4% rate of recovery at 90-days post-treatment and a readmission rate of 5.6%, which is two times more successful than Caron’s nearest competitor. The new creative campaign utilizes these insights to celebrate this achievement and differentiate Caron from other treatment centers.
“Millions of Americans struggle daily with substance use disorder,” said Chris Fernandez, Vice President, Group Creative Director at A&G. “When developing this campaign, we thought it crucial to take a step back and highlight the journeys of real individuals in recovery. It’s our duty as creatives in the advertising industry to get real about recovery and serve as a vehicle for facilitating healthier, more open conversations around substance use disorder.”