Category: News

Establishing a culture of creative excellence drives greater impact for brands

Stuart Mitchell

WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the U.S. advertising industry’s leading trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from WARC and the ANA to help brands harness the benefits of creativity in advertising. Based on analysis from a global survey of 300+ brand owners worldwide conducted in January-February 2024, the research finds that while 71% of marketers agreed…

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Drone Aids in a Water Rescue Operation – Successful Pilot in the Port of Helsinki

Stuart Mitchell

In the Port of Helsinki, a pilot was conducted to see if a drone could be used to support sea rescue missions. The test provided promising results. In Helsinki’s Eastern Harbour in Vuosaari, a test was conducted to see if a drone could transport a rescue buoy, a flotation device that opens upon water contact, to someone in distress at sea. Helsinki City Rescue Department already uses drones for surveying accident sites and searching for those in need, so transporting a buoy would be a natural additional task. During the…

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The 2024 UN SDG Action Awards Finalists Have Been Announced!

Stuart Mitchell

The UN SDG Action Awards serve as a testament to the extraordinary work being done around the world to turn these hopes into reality. This year, the #SDGAwards received more than 5,500 applications from 190 countries in three categories — Creativity, Impact and Changemaker Awards. In May, a call went out to the international SDG Action Community to seek initiatives and committed individuals who are wielding the power of creativity and innovation to bring us closer to a more sustainable, equitable and peaceful world. The call was answered with more…

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Pioneering Skincare brand UpCircle launches First TV Campaign through Sky’s Footprint Fund

Stuart Mitchell

Sky Media, the advertising arm of Sky, has recently announced that UpCircle, the pioneering UK-based sustainable skincare brand has launched its first-ever TV campaign. This milestone follows UpCircle winning £250,000 of media as part of the 2023 Sky Zero Footprint Fund, a £2 million initiative amplifying brands that are making a positive impact on the planet. The win has provided UpCircle an incredible opportunity to showcase its innovative approach to beauty, which centres on repurposing by-products from other industries, such as coffee grounds and fruit stones, into high-quality skincare products.…

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Major food businesses are driving change for a cage-free Europe but need legislators to support transition

Stuart Mitchell

Brexit presented the UK with a unique opportunity to lead the way in farm animal welfare, yet despite the previous UK Government promising consultations on caged farming, it failed to deliver on these.  With a new Secretary of State for Defra now in place, Compassion in World Farming is calling on the UK Government to publish its long overdue consultation on the use of cages for laying hens and take decisive action to ban all caged systems in animal farming. Compassion in World Farming launched its report ‘Food Businesses paving…

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