Tag: WARC

WARC Rankings 2026: Media 100 announced – the most awarded campaigns and companies for media excellence

Stuart Mitchell

The WARC Media 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for media, is now released.    Compiled by WARC, the annual Media 100 Ranking aggregates the results of the most important global and regional media awards of 2025. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey.  Amy Rodgers, Head of Content, WARC Creative, said: “The rapid evolution of the media landscape driven by technology, shifting consumer behaviours and new platforms is reshaping how brands and their partner agencies engage with audiences in meaningful and impactful ways. The WARC Media 100 celebrates the most awarded campaigns and companies at…

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WARC Rankings 2026: Creative 100 revealed – the most awarded campaigns and companies for creativity

Stuart Mitchell

The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creativity, is now released.    Compiled by WARC, the annual Creative 100 Ranking aggregates the results of the most important global and regional creative awards of 2025. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey.  Amy Rodgers, Head of Content, WARC Creative, said: “The WARC Creative 100 celebrates the multi-award-winning campaigns and companies that are shaping the future of the marketing industry by using the power of creativity as a driver of differentiation and change. It’s a…

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Structural barriers are holding back effectiveness in APAC finds WARC in latest research

Stuart Mitchell

The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness, that looks at the forces shaping today’s effectiveness culture in APAC.   Drawing on fresh and original survey data from senior marketers and agency leaders, the research provides the first quantified diagnosis of why effectiveness principles are widely understood yet inconsistently applied in practice across the region.   Closing this gap requires governance, not just marketing intent. Organisations need to redesign decision rights, evaluation windows, and success metrics so brand investment can be justified alongside performance — enabling teams to operate at twin paces rather than defaulting…

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Netflix is set to take nearly 10% of global CTV ad spend next year

Stuart Mitchell

Netflix, an established leader in original content production and streaming, has entered a new ad-funded era. Subscription fees still provide the bulk of its revenue with ad revenue accounting for just 3% of its total full-year earnings. But Netflix’s ad tier has evolved from experimental offerings to a primary engine for platform growth. According to WARC forecasts, the company is on track to win nearly 10% of global connected TV (CTV) ad spend in 2027.  This latest Platform Insights report by WARC Media explores Netflix’s ad business, advertiser sentiment, and potential next steps – from prospective acquisitions to new ventures in podcasts, gaming and live events.  …

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WARC releases Earnings Debrief – a new quarterly summary comparing Big Tech’s ad revenue performance against WARC Media’s global ad spend forecast data

Stuart Mitchell

The final quarter of the year revealed a divergence in performance across Big Tech platforms, with Amazon emerging as the clear outperformer against expectations while YouTube fell notably short. This is according to new analysis by WARC Media. WARC Media’s Earnings Debrief, is a new quarterly series that reviews the financial releases of Big Tech and compares their ad revenue performance against WARC Media’s quarterly global ad spend forecast data, to provide a current round-up of their ad spend.  James McDonald, Director of Data, Intelligence & Forecasts, WARC, said: “WARC Media’s Earnings Debrief cuts through the headline numbers to show what’s really driving…

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