WARC’s Global Marketing Index: June 2022: Global marketing budget growth sees notable decrease

The WARC Global Marketing Index (GMI) provides a unique monthly indicator of the state of the global marketing industry by tracking the rate of growth or decline across current trading conditions, marketing budgets and staffing levels polled monthly from a panel of 1000+ marketing executives. Key insights – June 2022 The Headline Global Marketing Index (GMI) continues to decrease in the rate of growth at 56.6 from 59.8. This comes as the possibility of a global recession has become apparent, leading to some companies cutting marketing budgets.  However, analysis by Analytic…

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WARC Awards for Effectiveness 2022: Winners announced

 Honouring the best ideas that deliver business results, a total of 36 winners have been awarded at the second global WARC Awards for Effectiveness, in association with LIONS. Six Grand Prix, two Grand Prix for Good, seven Gold, eight Silver and 13 Bronze accolades have been presented. Campaigns for both global and local brands covering a range of product categories, are represented.  Winners include five global campaigns and six regional (Asia x1, Europe x1, MEA x2, North America x2). US campaigns pick up the highest number of awards (x9). Australia,…

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Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of all ad investment globally

A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. These findings are published today by WARC, the international marketing intelligence service, as part of its WARC Media suite. Advertising expenditure by Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent in 2021 totalled $46.6bn (+49.4% year-on-year), accounting for 6.0% of all ad investment globally. On current trajectory, Big Tech’s share of global ad spend will surpass 10.0% by 2030. Big Tech’s spend…

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Pandemic recovery boosts UK adspend to record level of £32bn in 2021

A new report – UK Advertising’s Adspend Review: The Pandemic Effect – has been published today to mark the definitive full year 2021 Advertising Association/WARC Expenditure Report figures, which show the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn set at the beginning of the Covid-19 pandemic. This growth is…

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Global marketing industry growth eases following a strong COVID recovery

Introduction to WARC’s Global Marketing Index The WARC Global Marketing Index (GMI) provides a unique monthly indicator of the state of the global marketing industry by tracking the rate of growth or decline across current trading conditions, marketing budgets and staffing levels polled monthly from a panel of 1000+ marketing executives. Key insights – March 2022 The Headline Global Marketing Index (GMI) has seen slower growth in March compared to February from 62.4 to 61.1. Whilst all three regions maintain growth, APAC was the only region to see a higher…

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