Tag: WARC

A new study from WARC, the experts in marketing effectiveness, has found that a prolonged conflict in the Middle East could threaten $49.9bn of global advertising growth this year, and $93.9bn over the next two years. A milder crisis still risks $19.0bn this year, with residual impacts lasting well into 2027.  James McDonald, Director of Data, Intelligence & Forecasting, WARC, and author of the research, says: “Even in a contained scenario, an oil shock of this nature acts like a tax on consumers – pushing up prices while eroding real spending power. In a…

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The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and the third and final of the WARC Rankings, is now released.     Compiled by WARC, the annual Effective 100 Rankings aggregate the results of the most important global and regional effectiveness awards of 2025. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey.  Amy Rodgers, Head of Content, WARC Creative, said: “The WARC Effective 100 Rankings are the pinnacle of marketing excellence, showcasing the campaigns and companies that have truly moved the needle and delivered measurable impact. Setting new standards for effectiveness, they are an invaluable resource for the…

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The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creativity, is now released.    Compiled by WARC, the annual Creative 100 Ranking aggregates the results of the most important global and regional creative awards of 2025. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey.  Amy Rodgers, Head of Content, WARC Creative, said: “The WARC Creative 100 celebrates the multi-award-winning campaigns and companies that are shaping the future of the marketing industry by using the power of creativity as a driver of differentiation and change. It’s a…

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The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness, that looks at the forces shaping today’s effectiveness culture in APAC.   Drawing on fresh and original survey data from senior marketers and agency leaders, the research provides the first quantified diagnosis of why effectiveness principles are widely understood yet inconsistently applied in practice across the region.   Closing this gap requires governance, not just marketing intent. Organisations need to redesign decision rights, evaluation windows, and success metrics so brand investment can be justified alongside performance — enabling teams to operate at twin paces rather than defaulting…

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