Tag: WARC

WARC upgrades retail media advertising investment 2024 to $153.3bn worldwide

Stuart Mitchell

Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth is fuelled by advances in off-site targeting as commerce data infuses into non-retail environments. All the while, Amazon continues to tighten its grip on the retail media market. WARC Digital Commerce has today published its annual report looking at the trends having an outsized impact on the future of this dynamic and hyper-competitive space.  Gregory Grudzinski, Reports Editor, WARC Digital Commerce, and author of the study, says: “Following the explosion…

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ACT Good Report 2024 celebrating the best campaigns promoting social and environmental responsibility

Stuart Mitchell

ACT Good Report is a unique ranking showcasing the world’s most impactful use of creative communications to promote sustainability and social responsibility and raise awareness of significant social and environmental issues. This year marks the 10th anniversary of the report. The Good Report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best social and environmental campaigns, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings. The ACT Good ranking is calculated by combining the performance of campaigns…

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Adding short-form video to the media mix can improve brand recognition by 20%

Stuart Mitchell

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. New research published today by WARC, in partnership with TikTok, finds that adding short-form video to the media mix can improve brand recognition by 20% driving impact across every stage of the buyer’s journey. Paul Stringer, Managing Editor Research & Advisory, WARC, said: “This new research in partnership with TikTok examines the rapid rise…

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Solving problems through ads and a long-term focus on creative effectiveness are top tactics for success in EMEA

Stuart Mitchell

A new report is released by WARC Creative summarising key insights from winning campaigns executed in EMEA that have ranked highly in the renowned industry benchmark, WARC Rankings 2024. Analysis of the world’s most awarded campaigns and companies from EMEA that have dominated the higher echelons of the WARC Creative 100, Media 100 and Effective 100 this year, finds that larger advertisers have a long-term focus on both creativity and effectiveness, and brands are using their campaigns to help solve real-world problems.  Amy Rodgers, Head of Content, WARC Creative, and…

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Social media scales new heights as the world’s largest channel by advertising investment, forecast to reach $247.3bn this year

Stuart Mitchell

Social platforms dominate the global media landscape, and wield huge influence over how brands reach their audiences. According to WARC Media’s latest forecasts, social media is now the largest channel worldwide by advertising investment, having overtaken paid search last year, and is forecast to total $247.3bn in 2024, up 14.3% year-on-year. Data from GWI shows that time spent with social platforms has increased by 50% since 2014, from an average daily consumption of 95 minutes to 152 minutes in 2024, and according to data.ai, worldwide user numbers across social platforms…

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