New research by WARC in partnership with Spotify Advertising finds B2B is coming of age as marketers find new opportunities

WARC, the global authority on marketing effectiveness, in association with the advertising arm of Spotify, the world’s most popular audio streaming subscription service, HAS released an analysis of B2B marketing within the technology and telecommunications sectors. The report looks at themes that B2B marketers in these industries are focusing on, and how they are planning to develop their marketing strategies into 2021. The study is based on interviews with chief marketing officers from leading businesses in tech and telco, in addition to a survey of more than 330 B2B marketers…

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Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth

WARC has released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC’s GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by key WARC global advertising spend data. Following a year of disruption brought on by the global pandemic, the key takeaways highlighted in WARC’s GMI review of 2020 report are: 1. Recovery is apparent across most GMI…

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$63bn removed from the global advertising market in 2020 due to the impact of COVID-19

Global advertising spend is on course to fall by 10.2% – $63.4bn – to $557.3bn this year, led by sharp cuts in investment among the automotive, retail and travel & tourism sectors as a result of the COVID-19 outbreak finds WARC, the global marketing intelligence service.  The new projections, based on data from 100 markets worldwide, represent a downgrade of 2.1 percentage points compared to WARC’s previous global forecast of -8.1% made in May. It will take at least two years for the global ad market to fully recover, with…

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WARC and SCOPEN partner for AGENCY SCOPE UK – a research report on the UK’s marketer-agency relationship

WARC, the global authority on marketing effectiveness, and SCOPEN, a leading marketing communications research consultancy, are partnering for the UK’s 4th edition of AGENCY SCOPE, an independent report on marketer-agency relationships, to reveal what brands really think and how agencies can strategise for growth. A unique tool, AGENCY SCOPE 2021/2022 will provide creative and media agencies with first-hand information on the needs of their clients, helping them to improve and provide new services. The in-depth study will reveal key insights into how brands see the UK agency landscape, trends in the…

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WARC releases Guide to Brand activism in the Black Lives Matter era

The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities. To help marketers navigate these challenges and lead with purpose, the global authority on marketing effectiveness, has released the WARC Guide to Brand activism in the Black Lives Matter era, compiling insights and learnings from prominent Black voices in the marketing community. Guest editor Kai…

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