Tag: WARC

Gaming worth $184bn globally but advertiser spend is fractional – WARC Global Ad Trends

Stuart Mitchell

Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report, ‘Gaming: Advertising’s untapped opportunity’ released today. Alex Brownsell, Head of WARC Media, says: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem spans devices and platforms defying conventional definitions of a channel. Gaming has long been heralded as a vital emerging opportunity for brands, particularly those wanting to reach younger audiences.  “However, in-game advertising spend remains…

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Consumer confidence shows signs of improvement as three in five (61%) say their finances will improve in the next six months

Stuart Mitchell

WARC has released its 2024 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories, with additional regional highlights for Asia-Pacific, Europe and North America. Based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies and analysis, the reports provide a view of the major issues facing the advertising industry through the lens of the consumer, with suggestions to help businesses create the most impact in the coming year.  Stephanie Siew, Senior Research Executive, WARC, says: “2023…

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Pinterest advertising revenue forecast to reach $4.2bn in 2025, rising 17.1% year-on-year, as the platform embraces shoppability and AI

Stuart Mitchell

Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user (MAU) growth since 2021.  According to WARC Media, Pinterest’s advertising revenue is forecast to reach $3.6bn in 2024 (+17.3% year-on-year), and will maintain that rate of growth in 2025, with revenue next year set to total $4.2bn.  From an audience perspective, Pinterest surpassed half a billion users for the first time in Q1 2024, with its MAU number now totalling 518 million.  WARC’s Celeste Huang, author of the report, says:…

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How messaging can personalise complex customer journeys and drive brand growth

Stuart Mitchell

Creating a more personalised two-way interaction with customers is an increasingly important requirement for brands and can generate a significant advantage for businesses, as customer journeys become more complex. ‘Unlocking the potential of conversations: How Business Messaging drives value throughout the customer lifecycle’ is a new study by WARC in partnership with Meta, distilling recent research into the shopper journey to help brands create a closer, more trusted and valued customer relationship.   Aditya Kishore, Insight Director, WARC, said: “Customer touchpoints have been expanding for several years. While the funnel remains…

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Creative Impact Unpacked: WARC’s top effectiveness trends from Cannes Lions 2024

Stuart Mitchell

WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes Lions 2024.  Creative Impact, now in its second year, is co-curated by WARC and Cannes Lions. Featuring 31 sessions across the five days of this year’s Festival, it highlighted the role of creativity in building resilient brands and delivering commercial results.  Featuring some of the world’s top industry leaders and marketing researchers sharing their latest thinking, it shows not just why creativity matters, but…

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