Tag: WARC

WARC, the global authority of marketing effectiveness, has today released The Pace Principle, a landmark Asian evidence-led and mythbusting guide for marketers providing evidence of what works in Asia. Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This ground-breaking research is built on consistent data from across Southeast Asia, Greater China, and India, to address common misconceptions that hinder businesses from maximising returns – specifically the perceived barrier that “Asia moves too fast for long-term brand building to work” due to the speed of…

A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7% this year to $1.15trn, a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied to 2026, downrating growth to 6.3%. The underlying factors for these downward revisions are wide ranging, but core among them is the rising risk of stagflation – or outright recession – across major economies, compounded by heightened costs…