WARC releases The Future of Strategy 2021 report following a global survey of marketing strategists

The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global authority on marketing effectiveness, in The Future of Strategy 2021 report released today. The annual study, now in its ninth year, is based on an annual worldwide survey fielded in May and June this year, and in-depth interviews carried out by WARC with marketing strategists, both brand and agency side. The focus this year is on their evolving role following the impact of COVID-19 and the different routes young strategists…

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For the first time over 40% of UK marketing budgets are spent on digital – a higher rate than most other markets

The 4th edition of AGENCY SCOPE UK 2021/22 is now released. Developed by SCOPEN in partnership with WARC and with participation of ISBA members, the ground-breaking research highlights key trends in the UK’s communication, marketing, procurement and advertising industry, and provides in-depth positioning and competitive analysis to both creative and media agencies.  A total of 306 client-agency relationships were analysed and 141 marketing professionals – highest-level decision-makers in marketing, communications, advertising, and procurement – from 118 of the largest and most important companies in the UK, including brands such as…

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Global advertising spend set to rise by 12.6% this year to reach US$665bn

Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, finds WARC, the international intelligence service. Further growth, of 8.2%, is forecast for 2022, by when the global advertising market will be worth more than US$700bn. New quarterly research from 100 markets by WARC finds that advertising spend in Q2 2021 rose 23.6% to a total of US$157.6bn – a new high for a second quarter…

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WARC releases ‘Rethinking Brand for the Rise of Digital Commerce’, a new white paper reframing brand-building in the post-pandemic era

In Rethinking Brand for the Rise of Digital Commerce, WARC, the global marketing intelligence company, responds to the sharp drop in brand-building budgets in the past 12 months, and brings together the latest evidence to show why brand-building still matters as digital sales grow.  The white paper features fresh and exclusive analysis by former strategist and researcher James Hurman, who sets out why marketers will need to plan brand and performance together to generate maximum impact, as well as interviews with leading CMOs, plus new research by Adgile, Amplified Intelligence,…

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Two in three advertisers increase mobile marketing budgets as COVID-19 drives social and m-commerce growth

The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. These are some of the findings included in State of the Industry 2021: Mobile Marketing in EMEA, an annual report released today by WARC in association with MMA EMEA, providing a…

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