Children’s National Launches “Capital of Caring” Campaign

For nearly 150 years, Children’s National Health System has served children in the Washington region and throughout the US, creating hope and helping kids grow up stronger. And since its founding, Children’s National has relied on the charitable support of individuals and organizations who share its mission to help children live long and healthy lives.

This holiday season, Children’s National has launched the Capital of Caring campaign, a multi-media campaign to mobilize the Washington metropolitan area and nation in support of children. The campaign honors the hospital’s longstanding commitment to children and families and features iconic imagery of notable monuments. Calling on families to make Washington “the capital of caring, compassion, and kindness,” the campaign also features patients who are overcoming the odds thanks to the support of the doctors, nurses, and staff at Children’s National.

Revenue raised by the campaign will immediately be used to provide expert care, develop innovative therapies, conduct leading-edge research, and ensure that critical, life-saving care is available to every child in our region.

“A gift to the Capital of Caring campaign will help safeguard the sickest children by providing the support we need to offer the best possible care,” said Kurt Newman, MD, President and Chief Executive Officer of Children’s National. “As a nonprofit, we couldn’t do what we do for children without the support of families, corporations, and partners. Let’s make our community the Capital of Caring.”

“Through the Capital of Caring campaign, we’re giving families a chance to show their support for children in a meaningful and impactful way,” said DeAnn Marshall, MHA, president of the hospital’s foundation. “Every donor and every gift counts – and all revenue will directly support expert care, groundbreaking research, and family support.”

The campaign includes TV commercials in the Washington and Baltimore area, full-page ads in the Washington Post and Baltimore Sun, radio spots, online ads, advertising at the Capital One Arena, throughout the Metrorail system, and local malls including Westfield Montgomery, Westfield Annapolis, Tysons Corner Center, Tysons Galleria, and Fashion Centre at Pentagon City.

Donations to the campaign will benefit the hospital’s new Fund for Every Child – which ensures that every child, from every background and walk of life, can receive exceptional care, regardless of insurance, ability to pay and other priorities.



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