Cowshed was the big winner of the evening as the Chartered Institute of Public Relations (CIPR) celebrated its 40th annual Excellence Awards on Wednesday night.
The Welsh PR firm took home four awards for their respective campaigns with Foster Wales and the Welsh Government as 500 people joined host Jason Mohammad at the Royal Lancaster London to celebrate the stand-out agencies, teams, and individuals across the public relations industry over the last 12 months.
The PR Consultancy of the Year award was presented to Ready10 who also won the Sport or Entertainment Campaign for their Fuelling the Lionesses campaign with KIND snacks. Also picking up two awards for Corporate and Business Communications Campaign and Best Publication was phs Group for their work with Prostate Cancer UK.
This year’s awards – sponsored by The JGA Group, Notified and Specialist Speakers – featured 30 categories, including a new accolade for Beauty, Fashion and Lifestyle Campaign that was won by Liz Lean PR (LLPR) for their BEST DAY EVER campaign with Paultons Park.
Elsewhere, Fanclub PR won Small PR Consultancy of the Year, iseepr won Specialist PR Consultancy of the Year, and the sleep company, Emma, won In-House PR Team of the Year. Crispin Thorold Communications took home the award for best Independent Practitioner while Tori Blakeman from April Six walked away with the award for Outstanding Young Communicator of the Year.
Wednesday’s awards ceremony was a true celebration of the exceptional talent within the PR industry. The winners and all those shortlisted have demonstrated the remarkable impact that effective, ethical, and innovative public relations can have on their businesses, clients, and society. Their work exemplifies the high standards and creativity that are driving our industry forward. In these times, when clear, creative, and impactful communication is more important than ever, it’s inspiring to see such dedication and expertise to this craft. Congratulations to all the winners and nominees for their outstanding achievements.
CIPR President Rachael Clamp Chart.PR FCIPR
Winners list:
Corporate and Business Communications Campaign
- WINNER: phs Group x Prostate Cancer UK x ‘Cause for Dispose With Dignity
Internal Communications or Employee Engagement Campaign
- WINNER: Bank of Ireland – Internal Communications & Engagement for Bank of Ireland Helping you Thrive engagement campaign
- Mark of Excellence: Bridgestone EMIA and Sequel Group for ACTIVE8 campaign
Consumer Relations Campaign
- WINNER: Good Relations with Starling Bank for Share The Load
- Mark of Excellence: Ready10 for Ready10 x KIND Snacks: Fuelling the Lionesses
Public Sector Campaign
- WINNER: Cowshed and Foster Wales for Bring something to the table
Social Purpose Campaign
- WINNER: Mischief x Just Eat for Allies United
- Mark of Excellence: Frank PR for Innocent: The (Big) Big Knit
Public Affairs Campaign
- WINNER: apetito and Wiltshire Farm Foods for EPR Legislation Lobbying Campaign
Not-for-Profit Campaign
- WINNER: British Psychological Society for BPS Fund NHS Hubs campaign
- Mark of Excellence: Royal Osteoporosis Society for Better Bones campaign
Healthcare and/or Wellbeing Campaign
- WINNER: NIHR (National Institute for Health and Care Research) for Shape the Future / NHS 75
- Mark of Excellence: Havas Red for National Blood Week 2023: ‘Giving Type’
Integrated Campaign
- WINNER: Golley Slater x Transport for Wales for No Second Chances
- Mark of Excellence: Cambridge University Press & Assessment for Cambridge Dictionary Word of the Year 2023 ‘Hallucinate’
Beauty, Fashion and Lifestyle Campaign
- WINNER: Liz Lean PR (LLPR) for BEST DAY EVER at Paultons Park by LLPR
Environmental Campaign
- WINNER: Forster Communications for Envision Racing Recover-E Campaign
Low Budget Campaign
- WINNER: Cowshed and Foster Wales for These are our voices
- Mark of Excellence: Oxford University Press for Oxford Children’s Word of the Year
STEM Campaign
- WINNER: Tin Man and Amazon for AI: Addressing the Future Skills Gap
- Mark of Excellence: Weber Shandwick and Royal Society of Chemistry for PFAS – turning the microscope on troubled waters
Sport or Entertainment Campaign
- WINNER: Ready10 for Ready10 x KIND Snacks: Fuelling the Lionesses
- Mark of Excellence: Wasserman for Two biggest names in world football join forces
Travel, Transport or Tourism Campaign
- WINNER: Lynn x Welsh Government for #Readyfor20mph
- Mark of Excellence: Mischief x Avanti for Pulling in the Right Direction
Education Campaign
- WINNER: Cowshed and Welsh Government Education for Help with school costs
- Mark of Excellence: Fanclub x smol for Suds in Schools
Best Use of Media Relations
- WINNER: Frank PR for Riverford Organic – Get Fair About Farming
- Mark of Excellence: British Antarctic Survey for The Tip of the Iceberg
Best Channel Delivery
- WINNER: Cowshed and Welsh Government for Sound
- Mark of Excellence: Cowshed and Welsh Government Education for Help with school costs
Best Long-term Campaign
- WINNER: Northumbrian Water Group for Bin the Wipe
- Mark of Excellence: Catapult PR for World’s No 1 Topiary Garden
Best Use of Content
- WINNER: Red Consultancy for Avon’s Reverse Make Up Tutorial
Best Event
- WINNER: Information Commissioner’s Office for Data Protection Practitioners’ Conference
Best long-term Client Care
- WINNER: iseepr for Long-Term Client Relationships: The Lifeblood of iseepr
Issues, Crisis or Reputation Management
- WINNER: London Luton Airport for London Luton Airport Terminal Car Park 2 Fire
- Mark of Excellence: Hywel Dda University Health Board for RAAC: Rallying around a concrete crisis
Best Publication
- WINNER: phs Group x Prostate Cancer UK x ‘Cause for Dispose With Dignity Whitepaper
Outstanding Young Communicator of the Year
- WINNER: Tori Blakeman, April Six
- Mark of Excellence: Elissa Pereira Cregan, Royal College of Speech and Language Therapists
Independent PR Practitioner of the Year
- WINNER: Crispin Thorold Communications
- Mark of Excellence: Donate4Dáithí
In-House PR Team of the Year
- WINNER: Emma – The Sleep Company
- Mark of Excellence: Skipton Building Society
Specialist PR Consultancy of the Year
- WINNER: iseepr
- Mark of Excellence: Words + Pixels
Small PR Consultancy of the Year
- WINNER: Fanclub
- Mark of Excellence: HN Communications
PR Consultancy of the Year
- WINNER: Ready10
- Mark of Excellence: Cowshed
