The iconic Prostate Cancer UK ‘Man of Men’ logo spectacularly showcased personal, poignant and powerful messages on Father‘s Day (Sunday 21st June) in an exciting and unique campaign.
In line with their mission statement ‘Men, We Are With You’, the leading men’s health charity has created a special public online space for dedications and tributes to dads and father figures as they shine a light on those affected by the most commonly diagnosed cancer in the UK.
Whether you are a dad, you have a dad or you’re remembering your dad, Prostate Cancer UK are asking the public to share a message or tribute on the new Dedication to Dad wall, where they can also make a suggested donation, to help fund lifesaving research and to give men more Father’s Days.
Highlighting what makes dads great, what we love about them and what we miss when they are lost too soon to prostate cancer, the Dedication to Dad wall is available on the charity’s Father’s Day hub with supporters able to donate and leave a message to celebrate or remember their dad.
Aside from featuring those special anecdotes on the Dedication to Dad wall, supporters may also see their messages showcased on digital Out of Home screens thanks to added support from the charity’s long-time partner Clear Channel.
In the week leading to Father’s Day the messages were displayed on Clear Channel’s Storm screens in London, Glasgow and Liverpool with Dooh.com assisting the delivery of dynamic content as it happens.
Louise Stubbings, Creative Director at Clear Channel, said: “We’re proud to continue our partnership with Prostate Cancer UK to help amplify their Dedication to Dad Father’s Day campaign, utilising our medium as a platform for good. It’s great to see charities making the most of the digital capabilities of ‘Out of Home’ to deliver such important messages in innovative and standout ways.”
