Clear Channel has reported they are proud to partner with Purpose Disruptors on an industry-wide initiative called The Great Reset. This included a creative competition, inviting the industry to use the power of creativity to encourage people to maintain the new environmentally positive behaviours adopted during lockdown.
The Great Reset was born out of a ‘Green Shoots’ event hosted exactly 6 months ago by the Purpose Disruptors, when it was clear that lockdown was resulting in positive behaviours and consequences for the environment. Over 200 creative ideas were submitted from over 30 different agencies, and the winning work, as judged by D&AD’s New Blood Academy, will form part of The Great Reset’s national awareness campaign, that goes live in media spaces across the UK, including Out of Home, press, radio and digital media.
Clear Channel are now proudly displaying the winning digital Out of Home campaign ‘The Great Pause’, created by Florence Wilson, a graphic designer at ITV, and freelance creative Anton Ezer. Speaking about the campaign, Florence said “The fact that greenhouse emissions were reduced by 7% during lockdown was an important moment. We were finally able to witness, in real time, that we can have an effect, if we all actioned something together, even if, in part, it was accidental. It was arguably the first time, in our lifetimes, that we bore witness to the power of the collective making change happen”
Our Creative Director Louise Stubbings who took part in the judging process said: “About 85% of the entries were for Out of Home which was a great indicator of the fame and desirability of posters. It was great to see some real thought and effort that had gone into the entries, displaying consideration for both the channel and the formats that were part of our media offering – Adshel Live, Billboard Live, and Malls Live. I felt the winning entry was simple, striking and engaging in its execution – and I loved the way that the addition of motion added a completely new aspect to it and a deeper level of connection for the audience.”
The Great Reset campaign will run ads from the various winners across digital, press, radio and other until the end October.