Clipper Teas, the UK’s No.1 Organic black tea brand, will debut its first ever TV advert on Monday 5 September – championing its ‘Make it Better’ positioning.
The campaign will premiere on ITV and Channel 4, and run throughout the London region between 5 – 30 September via hyper-targeted TV and video on demand, airing to over 2.1 million viewers.
Created by Pablo, the 20 second advert tells the story of Clipper as a renowned sustainable tea pioneer, showcasing its blend of delicious, natural, and fair teas, which have scooped over 68 Great Taste Awards in the last five years.
The production blends illustration with kinetic text, calling on Britain’s tea drinkers to make tea the best way, with the finest organic and 100% natural ingredients, brewed in an unbleached, plastic-free tea bag – the Clipper way.
The launch will be supported by PR, social media, and paid media promotion across the four-week period.
Earlier this year, Clipper rolled out its ‘Make it Better’ marketing drive, challenging consumers not to settle when it comes to their favourite daily brew.
Commenting on Clipper’s TV campaign, Bryan Martins – Clipper Teas marketing & category director at Ecotone UK – says: “At Clipper Teas, creating great tasting, responsibly made tea is at the heart of everything we do. Through our new TV advert, we’re bringing to life everything our brand stands for in a joyfully vibrant way.
“The illustrated art direction puts our award-winning, quality blends and unrivalled flavour, centre stage. It’s the perfect crescendo to our Make it Better campaign this year.”
Clipper’s campaign media was planned and bought by Wavemaker Select, with social run by Finn, and PR & Influencer marketing handled by Highlight PR.
Clipper Teas is one of the fastest growing tea brands in the UK tea market, now growing at 20% in a previously declining category.