Comic Relief and TikTok have teamed up for Red Nose Day, becoming the first charity to use LIVE gifts created specifically for a charitable cause.
TikTok LIVE allows users to send and receive virtual gifts during a LIVE video as a fun way for the community to come together and interact in real-time. Now, for the first time ever, users will be able to send gifts specially created to raise awareness for the charitable cause, the first partnership of it’s kind.
There will be three brand new limited edition Red Nose gifts to choose from, which includes a static Red Nose, an interactive Red Nose and a Red Nose on-screen animation. The more gifts that are sent during creator livestreams, the more TikTok will donate; with TikTok guaranteeing a minimum donation of £500,000 to Comic Relief.
Users don’t have to wait long to get involved and spread some Red Nose Day joy with their friends and favourite creators, as the week-long campaign kicked off on Monday 6 March.
Samir Patel, CEO of Comic Relief, said: “We’re delighted to be partnering with TikTok and feel honoured to be the first charity in the country to use their gifting feature in such an exciting way. We know just how important it is to engage, develop and cultivate our digital audiences and we’re so grateful to be given this fantastic opportunity to connect with new audiences through content that truly resonates. We’re really excited to see how users interact with the first ever TikTok Red Noses.”
James Stafford, General Manager, operations & marketing, TikTok UK & Nordics, said: “TikTok is a place where people use their creativity and passion to show support for important causes and raise awareness on the issues they care about most. It’s great to be working with Comic Relief to take this even further, making it easier than ever for people to get behind Red Nose Day through TikTok LIVE gifting and also have a bit of fun along the way!
“We can’t wait to see the LIVE content our creators and the broader community will create together, and we hope the funds donated will meaningfully support Comic Relief to carry on its life-changing work.”
TikTok’s donation will help support people struggling with the cost-of-living crisis and tackle issues such as homelessness, mental health problems, and food poverty here in the UK and around the world.
For more information on how to get involved and keep up to date with Red Nose Day, visit comicrelief.com/rednoseday(opens in new window) and follow Comic Relief on TikTok(opens in new window).
