DIY FOR PUERTO RICO is a campaign launched by Construrama, one of the top hardware retailers in Latin America and Grey Mexico.
After the hurricanes that devastated Puerto Rico island in 2017, there are still many small towns and communities in need to be rebuilt and repaired. DIY or “how to” video tutorials are one of the most commonly searched genres of YouTube and growing around 70% each year.
However, most of these how-to videos don’t actually DO anything beyond a demonstration. So Construrama launched a series of DIY videos, shot on real sites, making actual repairs to schools and community centers. They are not only helpful tutorials for Construrama customers but also are helping to rebuild a devastated part of Puerto Rico.