DDB Latina PR to promote global initiatives for the recovery of the Island through the PR Recovery Index

With the purpose of multiplying the international aid that can be contributed to the relief and recovery tasks of the Island after Hurricane Maria, the agency DDB Latina Puerto Rico created the Puerto Rico Recovery Index, a website that gathers all the organizations and other initiatives collecting funds locally and internationally.

“At DDB Latina Puerto Rico we want to contribute to the Island by getting all the help it needs to rise up in a short amount of time”. As experts in digital communication, we know that through the internet we can reach any corner of the world to request the help we need so much right now. The website, powered by our international network of agencies, will generate traffic and exposure in an organic way for all the initiatives that will be listed, “said Edgardo Manuel Rivera, chief executive officer of DDB Latina Puerto Rico.

Through this electronic guide, www.puertoricorecoveryindex.org, those interested in contributing to the recovery of Puerto Rico can know which are the organizations, groups, artists, sports personalities and individuals who are requesting help for the Island and how it will be used. This way they can analyze the information and decide which organization to support through a donation. “We are confident that the Puerto Rico Recovery Index will serve as a facilitator so that people around the world thatknow about our situation and want to help us, can contribute in the best way that suits them through the initiatives that will be included in the page” added Rivera.





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