Deliveroo has teamed up with Britain’s Got Talent finalist Kojo Anim to launch a special range of charity Christmas crackers called ‘Crackers Cracking Hunger’, to help FareShare provide vital food supplies for families in need.
“I love Christmas, so when Deliveroo asked me to get involved in supporting FareShare and The Felix Project, helping households in need this December, I couldn’t say no. I always say my gift is to tell jokes but my purpose is to help people.”
Instead of finding throwaway toys inside the crackers, customers will receive a Christmas hat and a hilarious joke written by comedian Kojo Anim, who is backing the campaign.
Each box of six crackers costs £10, all of which will be donated to The Felix Project and FareShare and will provide the equivalent of a week of meals for a UK household in need. This comes as it was reported that 1.3m UK families relied on food parcels over the festive period last Christmas. This year millions of families are expected to turn to food banks and charities and community groups for support.
Kojo Anim said, “I love Christmas, so when Deliveroo asked me to get involved in supporting FareShare and The Felix Project, helping households in need this December, I couldn’t say no. I always say my gift is to tell jokes but my purpose is to help people.”
Kojo, who grew up in foster care and spent many years volunteering at homeless kitchens at Christmas says, “I know what it’s like to feel desperate and be the one crying on your knees. Before Britain’s Got Talent, I was exhausted and fed up and things could have easily gone downhill – it’s scary how quickly things can escalate for people.”
Will Shu, Deliveroo CEO and founder said: “Christmas is a time to share, make memories and enjoy food with loved ones. Sadly, through our longstanding relationship with The Felix Project and FareShare, we know that food insecurity impacts so many at this time of year. To help combat this issue, we have created a special range of charity Christmas crackers that will provide joy thanks to Kojo’s new jokes and, very importantly, help the nation to give the gift of food this Christmas.”
Lindsay Boswell, CEO at FareShare said: “Winter can be is a difficult time for families and children. We are very grateful for Deliveroo’s and Kojo’s support, helping us get vital food supplies to the charities and community groups FareShare supports across the UK, at a time when that help is really needed.”