Advocates and officials with ‘Healthy Housing Foundation by AHF,’ a new program spearheaded by AHF to address the housing crisis by providing faster access to housing with a focus on addressing the needs of low-income individuals and those unsheltered or homeless, have launched a new public awareness and billboard campaign in Los Angeles intended to encourage civic leaders and the community to act more swiftly and decisively on the homeless crisis. The campaign launched in the last week of May with at least 15 billboards posted throughout Greater Los Angeles.
The billboard campaign, simply headlined, ‘Do We Care?’ (with English & Spanish versions) features a stark image of a homeless person asleep on a sheet of cardboard on a sidewalk or the pavement—a horizontal image of an individual stretching the entire 48 foot length of (most) billboard postings—and an image that underscores just how widespread the homeless crisis is in Los Angeles. In addition to the three-word headline (two in Spanish) the only other text on the billboard drives viewers to the website: www.HealthyHousingLA.org
The ‘Do We Care?’ billboard advocacy campaign follows an earlier ‘Homeless’ billboard campaign launched by the same advocates in February. That billboard echoed the famed ‘Hollywood’ sign and was intended to put the spotlight on the burgeoning homeless and housing crisis in Los Angeles as well as what many advocates see as a lax, insufficiently urgent response from bureaucrats and elected officials.