Dunelm Raises Over £1million For Mental Health Charities

Dunelm, the UK’s leading homewares retailer has raised over £1 million since July 2021 for mental health charities Mind, the Scottish Association for Mental Health (SAMH) and Inspire.

Dunelm is a national partner with Mind across England and Wales, SAMH in Scotland, and Inspire in Northern Ireland, meaning all the funds raised in Scotland will support mental health services in Scotland, with the same in Northern Ireland.

The two-year fundraising partnership aims to raise awareness and reduce the stigma often associated with mental health, by offering essential advice, support, and resources to help Dunelm’s colleagues, customers and communities. Dunelm have raised the £1 million donation 4 months ahead of target and will be extending the partnerships with Mind, SAMH and Inspire until at least December 2023.

The biggest fundraising element is from Dunelm’s Pausa Cafes, where 5p from every hot drink purchased by customers is donated, contributing nearly 20% of the total donation.

Dunelm’s colleagues in their 178 stores across the UK have also been busy fundraising through activities like head shaves, sponsored walks and raffles, raising an impressive £277,000. Dunelm’s Bridgend store raised the most money, contributing nearly £10,000 to the overall total.

Nick Wilkinson, Dunelm CEO says “We’re incredibly proud to support mental health charities like Mind and the important work they do across the country. Reaching our donation target ahead of our expectations wouldn’t have been possible without our colleagues’ passion and determination and I can’t thank them enough for their enthusiasm and hard work.”

Charlotte Porter, Head of Corporate Partnerships at Mind, says: “We’ve been blown away by the support from Dunelm colleagues and customers since the partnership began.

“We continue to face challenging times, with many of us feeling the lasting impact from the pandemic, and the ongoing cost-of-living crisis. The support we’ve received through this partnership will help keep our services running, like Mind’s Infoline, legal line and online peer support community Side by Side. It will also help us to keep campaigning on a range of issues that could affect anybody with a mental health problem.

“We want to say a huge thank you to everyone who has helped reach that £1million total. Together, you’re helping us to be there for even more people who need us right now, and who will need us in the future.”

Dunelm will continue to fundraise through a variety of activities, raising money to support projects like answering 100,000 calls to Mind’s Infoline – vital for giving people clarity and comfort when they need it the most.

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