End Violence Against Women Coalition, a leading collective of feminist organisations and experts from across the UK, today launch social-first campaign ‘Check-in’ with the clear message that women going home just want to go home.
The film, produced by Ridley Scott Associates and directed by Prabs Wignarajah, sees actress Rhianne Barreto (Hanna, The Oulaws) play a series of male characters “checking in” on their mates to remind them to keep women safe.
The social-first campaign, which rolls out across digital and social before screening in cinemas, is a bold reminder of the importance of collective responsibility to prevent male violence through education and attitude change, rethinking masculinities by speaking directly to men and boys.
As part of the UK Government’s commitment to halve violence against women and girls within a decade through early prevention and whole-of-society approach, campaigns like ‘Check-in’ are increasingly important to help drive systemic, long-term change, tackling gender inequality at all levels.
2026 will see the first national summit on the challenges facing men and boys, with Keir Starmer outlining men’s mental health and online misogyny as issues demanding “a national response”. Ending violence against women and girls is everyone’s business. For too long, women and girls have been burdened with solving their own abuse. It’s time to engage men and boys as agents of change.
“Everyone has the right to exist in a public space free from the threat of male violence” said RSA Managing Director Josie Juneau. “We hope that our film helps EVAW in their vital work driving social change”
Janaya Walker, Director, End Violence Against Women Coalition added; “The ever-present threat of men’s violence shapes women and girls’ lives. It forces us to carry out constant, invisible safety work – carrying our keys in our hands, sharing our location with friends, choosing the longer but better lit route home, restricting our freedoms. But none of this can ever stop men’s violence, and the burden should not fall on us to do so. To end violence against women, we need men and boys to be involved in the conversation and in action. We hope this campaign will help prevent male violence through education and awareness, because we all have the right be safe and free.”
