Enjoy Breakfast Your Way this autumn and winter with Nestle and FareShare

This autumn, Nestlé are once again donating thousands more jars of Nescafé Coffee and boxes of Shreddies to FareShare to go towards breakfast for people across the UK.

“We are enormously grateful to the team at Nestlé UK & Cereal Partners UK for their continued support for FareShare and launching the “Enjoy Breakfast Your Way” campaign this autumn. For nearly 20 years, Nestlé UK has been providing their surplus products to help support our network of over 8,000 charities across the UK, including after school and breakfast clubs, hospices, domestic abuse refuges and homelessness shelters. By providing FareShare with surplus products, Nestlé UK makes a huge difference to ensuring that good food and drink goes to people in need, not waste. Their support helps to address the environmental issue of food waste at the same time as strengthening communities across the country and ensuring people in need have access to breakfast essentials. These donations of cereal and coffee will make a valuable contribution to our mission and help more people nationwide.”
Simon Millard, Director of Food at FareShare

Alongside regular donations of surplus food from Nestlé, this additional provision will help to support even more families during the autumn and winter.

Last year, the “Enjoy Breakfast Your Way” campaign resulted in the donation of over 22 tonnes of Shreddies cereal – equivalent to over 650,000 breakfast servings – and 1.4 tonnes of coffee – equivalent to over 750,000 cups of coffee. The donations were distributed across FareShare’s national network of sites, reaching thousands of frontline charities around the country.

To celebrate Nestlé’s long-running partnership with FareShare, the four week “Enjoy Breakfast Your Way” campaign will launch exclusively in 162 Tesco stores from Wednesday 30th October.

Across the UK, some 11 million people, including 3 million children, are experiencing food insecurity – that’s nearly one in six people. At the same time, the equivalent of 10 billion meals’ worth of food still goes to waste across the country every year.

The figures are especially stark when it comes to children. FareShare’s latest survey of 10,000 teachers in England found that almost a third are bringing food into school out of concern for the welfare of children. While a third of the schools those teachers work in are already providing food support for children and their families.

FareShare provides food to over 8,000 charities and groups in every corner of the UK, all working harder than ever to support their communities. This includes 2,000 organisations that provide after school, holiday, and breakfast clubs to children and young people.

Nestlé’s generous donation of breakfast products is very timely, renewing their commitment to helping FareShare get more food to more people during the autumn and winter. As the weather gets colder , starting the day with breakfast feels more important than ever. By redistributing coffee and cereal to groups supporting communities across the country, FareShare and Nestlé will be helping families and individuals to have a tasty, warming breakfast, before heading off for their day at work or school.

Nestlé started working with FareShare almost 20 years ago in 2005, with the aim of helping to reduce food waste and make good use of surplus food. Since then, Nestlé has provided the equivalent of more than 9.7 million meals, over 267,000 of these in the last financial year alone which has directly benefitted 2,832 charities and community groups up and down the country.

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