This back-to-school season, Pilot Corporation of America (Pilot Pen) and its line of erasable FriXion pens – the first and only pens to earn STEM Authenticated™ status from STEM.org – is excited to announce its “FriXion for Good” campaign. The campaign is inspired by the science that powers thermo-sensitive, erasable FriXion, and is designed to benefit STEM (science, technology, engineering, and math) students and supports STEM education.
From August 3 through November 8, 2022, Pilot will donate 25 percent of the profits (up to $50,000) from every purchase of the FriXion ColorSticks 10-packs sold at Walmart, Target, and other retailers nationwide, and of the FriXion ColorSticks 16-pack sold on Amazon, to Girls Who Code. If 7,143 people were to erase with FriXion pens at the same time it would generate one million degrees of heat. Pilot is also encouraging consumers to join the movement and help generate “FriXion for Good” by writing and erasing with FriXion. Pilot invites FriXion fans to help achieve this goal and to get involved by sharing on Instagram how they use their FriXion pens and including #FriXionForGood. For each #FriXionForGood hashtag used in an in-feed post on Instagram and TikTok through November 8, 2022, Pilot will donate $5, up to an additional $10,000, for a total potential donation of $60,000 to Girls Who Code.
“At Pilot, we are passionate about STEM education, and are proud to be able to help empower STEM students. FriXion writes smoothly and the innovative, thermo-sensitive ink disappears from the page at 140 degrees Fahrenheit with the heat-generated from erasing friction,” said Ariann Langsam, Vice President of Marketing for Pilot Pen. “So, if 7,143 people erase with FriXion pens and support #FriXionForGood, they will generate one million degrees for good in support of Girls Who Code.”
In addition to the “FriXion for Good” campaign, Pilot also supports STEM education by providing a collection of free downloadable lesson plans developed in partnership with STEM.org. These lessons and accompanying demonstration videos are led by celebrated science educator and TikTok sensation, Phil Cook (@ChemTeacherPhil). They are designed to help bring STEM concepts to life in fun and engaging ways for students in grades K-12. The lesson plans empower educators and students to conduct STEM experiments on everything from thermo-sensitivity to covalent bonds in the classroom or at home utilizing FriXion’s unique, thermo-sensitive erasable ink properties. FriXion is an economical and accessible way to bring STEM principles to life.
STEM education is an area of increasing focus among parents and educators, as competency in these areas are strong indicators of future career success. STEM education not only encourages analytical and critical thinking skills and provides the building blocks for innovation and creative problem-solving. Studies also show that kids who are exposed to STEM concepts from a young age are more likely to show interest in pursuing STEM careers. This is important as STEM-related jobs are projected to grow at a much higher rate than non-STEM jobs in the coming years.1
FriXion erasable products are available in a variety of styles and options, including capped and retractable gel pens, fine and bold point marker pens, as well as neon and pastel highlighters, with premium erasable products ideal for students and anyone who enjoys mistake free writing.
