Garnier recently announced its third year in partnership with UNICEF, continuing a commitment to support education programs for children who are living in emergency situations caused by conflict and natural disasters.
On November 4, Garnier Whole Blends invited the social community to comment a blue heart emoji on the @GarnierUSA Instagram post featuring the Whole Blends UNICEF Holiday Kit from 10:00 AM EST to 10:00 PM EST. For each blue heart, the brand donated one dollar to UNICEF USA, up to $10,000; one dollar helps UNICEF to educate one child for one week. Garnier Brand Ambassador and advocate of UNICEF, Mandy Moore, lent her voice in support of the cause on her own Instagram channel.
This year, the Garnier USA brand, in partnership with other markets around the world, is aiming to raise the equivalent cost of 14 million days of school for UNICEF, which equals one full-year of education for more than 40,800 children in countries affected by crisis and poverty.
In addition to the donation campaign on @GarnierUSA, beginning on November 4 through December 31st, 2019, Garnier Whole Blends will offer three holiday hair care kits available for purchase at Walmart and Walmart.com, as well as one travel-sized kit available at Dollar General and DollarGeneral.com. During this time frame, one dollar from every purchase of a Whole Blends Holiday Kit sold will be donated to UNICEF USA with a minimum guaranteed donation of $300,000. The sale of one Whole Blends Kit helps to educate a child for one week*.
The holiday kit is available in the following paraben-free blends: Repairing Honey Treasures, Smoothing Coconut Oil & Cocoa Butter, and Strengthening Ginger Recovery. Each kit includes a full-size shampoo and conditioner and the Whole Blends 10-in-1 Miracle Nectar Leave-In Treatment.
About the Garnier Brand’s Partnership with UNICEF
More than 500 million children are living in countries affected by emergencies such as conflicts and natural disasters. They are the most vulnerable group facing the highest risk of violence, exploitation, disease, and neglect.
Within the past two years, Garnier has supported UNICEF with the following:
- Reached 890,800 children and their families, helping to provide them with the tools they need when facing emergencies
- Provided 130,000+ children, ages 5-7 with a quality education
- Gave 195,000 children in Yemen access to education
- Trained 300 teachers to develop native language skills in Mexico
- Enrolled 30,000 children in psychosocial activities in India
- Trained 2,600 teachers and facilitators to enhance quality learning for children in Jordan
*The sale of one Whole Blends Holiday Kit helps educate a child for one week. It costs UNICEF 15 cents per day to help educate a child living in an emergency situation.