New York-based health media company SurvivorNet announced today the launch of SurvivorNet TV (SNTV) – a first-of-its-kind linear streaming service catering to the growing number of Americans who are cancer survivors.
Released early as a way to support the cancer community during the COVID-19 crisis, SNTV offers premium programming featuring the most compelling people and stories around cancer, from recent scientific breakthroughs to leading medical treatments, COVID-19 guidance and documentaries dealing with everything from music to relationships.
SNTV launches with celebrity guest interviews including television news personalities such as Joan Lunden, Amy Robach, Tom Brokaw, as well as actors Patrick Dempsey and Marcia Cross. Viewers will be able to hear first hand from the world’s leading cancer experts, including Nobel Prize winner Dr. Jim Allison and brilliant doctors saving lives at major institutions such as Mayo Clinic, Stanford, Dana Farber and MD Anderson.
“We expedited the launch of SNTV at a time when millions of cancer survivors and caregivers are stuck at home and in need of informative, inspiring and uplifting content,” said Steve Alperin, SurvivorNet CEO and Co-Founder, and former Head Writer for ABC’s Peter Jennings and Managing Editor of ABCNews.com.
Alperin continued, “Our community really needs support and comfort right now and SNTV is a natural step as we continue to expand on our mission to help democratize access to the world’s leading cancer doctors and to provide comprehensive, reliable information to patients, survivors and families. From the standpoint of a television product, the stakes could not be higher for the characters in our programming. The human drama and emotions are as compelling as any I’ve ever witnessed.”
SNTV will be available 24/7 to cancer survivors, a population expected to reach 20 million in the US by 2022. From personal devices to telemedicine platforms, doctors’ offices and hospital waiting rooms, viewers can easily access 24-hour programming. The free OTT service is now available on SurvivorNet.com, Apple TV, Amazon, Roku, and other streaming providers.
In addition to the celebrity interviews, SNTV will also showcase documentaries of interest to cancer survivors, such as the award-winning and New York Times featured film Flo – the story of photographer’s Flo Fox persistence in the face of blindness, multiple sclerosis and lung cancer. Content will also cover well-being and personal interest topics, including body image, sex and dating during and after cancer, and self-expression through art and music after recovery.
Over the next year, SuvivorNet is expanding its content offering to include new formats such as talk shows, exercise programs and original feature films.