International Paper has partnered with the Paper and Packaging Board on the Box to Nature campaign. Box to Nature is an industry-wide initiative to encourage box manufacturers to work with brands and ecommerce customers to print an informative consumer message on boxes to increase residential recycling rates.
According to The Recycling Partnership, an estimated 40% of ecommerce boxes shipped to consumers are recovered for recycling1. While consumers want to be more conscious of their environmental footprint:
- Approximately 2 in 3 consumers confess they do not always recycle3
- 46% of consumers would recycle more often if it “wasn’t so much work” 2
The Box to Nature campaign messaging is designed to be:
- Informative – providing instructions on how to easily recycle
- Memorable – easy to recall messages encouraging recycling habits
Click here to learn more about International Paper. Click here to learn more about Box to Nature.
1The Recycling Partnership – endorsed by FBA
2Isobar, October 2019, Paper and Packaging Board, Segmentation Study, Expressives 18-49
3Kelton, July 2021, Paper and Packaging Board, Recycling Survey, Consumers 18+
4Isobar, November 2021, Paper and Packaging Board, Attitudes and Usage Tracking, Expressives 18-49
5P+PB and Heart+Mind Strategies. Box Message Testing, 2021
