Dawn®, North America’s #1 dishwashing liquid*, builds on its legacy of wildlife protection through a collaboration with journalist, author and creator of Read with Jenna, Jenna Bush Hager, on a children’s e-book, The Wonderful World of Blue, a free educational e-book designed to inspire a generation of wildlife heroes. Along with an engaging creative story, the book features expertise from Dawn’s long-standing wildlife partners, International Bird Rescue and The Marine Mammal Center, who rescue and rehabilitate birds and marine mammals daily, and work to protect wildlife populations.
The Wonderful World of Blue takes readers on an imaginative journey with a family at home, traveling through different ecosystems and wildlife habitats. Throughout the adventure, the family encounters a variety of real-world situations, inspiring the children to better understand the world they share with wildlife, identify valuable tips, and become active wildlife heroes committed to creating positive environmental change. The story and its lessons are supplemented with a discussion guide and useful tips to remind children and families that big changes start with small steps at home. Available for free download on Dawn’s website, The Wonderful World of Blue can be enjoyed as an animated video story, with narration by Jenna Bush Hager, or as a downloadable PDF or audiobook to provide education and entertainment on-the-go.
“I am a firm believer that knowledge is power, which is why I am proud to collaborate with Dawn on The Wonderful World of Blue to encourage children to become wildlife heroes,” said Hager. “By making wildlife education widely accessible, we aim to inspire small behavioral changes at home that help create a cleaner world for wildlife.”
For more than 40 years, Dawn has been used by experts to help clean and care for oiled wildlife. In partnership with International Bird Rescue and The Marine Mammal Center, Dawn has helped more than 150,000 birds and marine mammals through direct care and advocacy. Earlier this year, the brand announced a set of expansive goals to build on its heritage by empowering action and change at the sink and the shore. These commitments include partnering with International Bird Rescue and The Marine Mammal Center to protect and care for one million birds and marine mammals through direct rescue and rehabilitation efforts, as well as inspire and empower one million people to become Wildlife Heroes – people who take small, positive actions in their daily lives to create a cleaner world for wildlife. Written with these goals in mind, The Wonderful World of Blue sparks conversation and action to help protect wildlife.
“This year, Dawn celebrates its 50th anniversary. For more than 40 of those years, the brand has partnered with wildlife experts to help protect and care for oiled wildlife,” said Guerin McClure, Vice President, North America Dish Care, Procter & Gamble. “We are excited to commemorate this milestone and continue our commitment by empowering the next generation of wildlife heroes through The Wonderful World of Blue, which helps educate all of us on ways we can help create a cleaner world for wildlife.”
To download a free copy of The Wonderful World of Blue and learn how you can help create a cleaner world for wildlife, please visit https://dawn-dish.com/book.
