The juries are announced for the WARC Awards for Europe 2024 in association with LIONS.
Celebrating marketing with strategic brilliance and effective impact, this regional competition will be judged rigorously by top industry experts from leading agencies and renowned global and local brands.
John Bizzell, Awards Lead, WARC, said: “To judge the very best strategic and effective marketing campaigns in Europe, we have convened a stellar group of extremely knowledgeable and highly respected professionals from across the region to bring expertise and cultural insight to the judging process.”
The WARC Awards Europe 2024 juries are:
Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth categories
- Tanja Grubner, Global Marketing Director, Essity GmbH, Global – jury chair
- Armando Potter, Head of Strategy, 72andSunny, The Netherlands
- Ete Davies, Chief Operating Officer, Dentsu Creative, Europe, Middle East and Africa
- Isabelle Quevilly, Director Creative Shop, Meta, Northern Europe, Middle East And Africa
- Louise Sonne-Bergström, Chief Strategy Officer & Partner, TBWA\Copenhagen, Denmark
- Michèle Mischler, Head Swiss Public Affairs and Sustainability, World Economic Forum, Switzerland
- Roberto Fara, Chief Creative Officer, Ogilvy Spain and Global Creative Experience Lead, Ogilvy, Global
- Sarah Higgins, Managing Director, State Street Global Advisors, United Kingdom
- Tomas Lauko, CEO, Publicis Groupe, Central & Eastern Europe
Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data categories
- Joost Hoppe, Global Media Lead, Heineken, Global – jury chair
- Elizabeth Anyaegbuna, Co-Founder and CEO, 16×9 Media, United Kingdom
- Fernanda Marantes, CEO, Havas Media Group, Portugal
- Juha Halmesvaara, Head of Strategy & Insight, Dentsu, Finland
- Krisztian Zvara, Strategy Director, Global Business, PHD, Global
- Lindsey Jordan, Head of Creative Strategy, EssenceMediacom, United Kingdom
- Saskia Wagenmakers, CEO, IPG Mediabrands, The Netherlands
- Shane O’Leary, Marketing Director Direct-to-Consumer, Zoetis, Ireland
Strategic Thinking category (new)
- Kevin Mercer, Director, Brand Strategy, Expedia Group, United Kingdom – jury chair
- Andrew Gardner, Chief Strategy Officer, Havas Lynx, United Kingdom
- Béla Ziemann, Chief Strategy Officer, LePub, Global
- Eddie D’Sa, CEO, Nord DDB Oslo, Norway
- Georgina Smither, Strategy Director, McCann, Germany
- Talya Pulver-Lindqvist, Group Brand Director, AKQA, Sweden
The juries will award Gold, Silver and Bronze accolades across the 12 categories. They will be guided by the frameworks of the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders, which provide a consistent and universal benchmark.
The jury chairs of all the regional awards – Asia Pacific, Europe, Middle East and Africa, Latin America, and North America – will form a super jury to award the highly sought after Grands Prix, the ultimate recognition of marketing success, selected from all the regional Golds.
More information on The WARC Awards and jury bios here. Download the entry pack here.
Key dates for The WARC Awards 2024 are:
- Entry deadline: 6 February 2024
- Europe and other regional winners announcements: 20-25 May 2024
- Global Grand Prix winners announcements: Cannes Lions Week 2024