JustGiving helped to raise more than £3.4m for Macmillan in its first year as the fundraising partner for the charity’s annual Coffee Morning initiative.
Coffee Morning is Macmillan’s biggest annual fundraising event to support people living with cancer and has been running since 1990. The very first Coffee Morning simply encouraged people to get together over a coffee and donate the cost of their drink to Macmillan.
Since then, Coffee Morning has grown, with hundreds of thousands of people across the UK gathering to enjoy a cup of coffee, share a traybake with friends and colleagues or even gather over a BBQ to raise funds.
In support of this year’s Coffee Morning, JustGiving provided branded fundraising pages as well as QR codes which were included as stickers in Macmillan’s Coffee Morning fundraising packs, making donating at events easier when you don’t carry any cash.
This has contributed to Macmillan seeing a 23 per cent increase in the amount of money raised online for its Coffee Morning compared to last year.
Pascale Harvie, President and General Manager of JustGiving said: “Macmillan’s Coffee Morning is a fantastic fundraising initiative which has raised an amazing amount of money to support those affected by cancer.
“We are delighted to be working directly with Macmillan as the fundraising partner for Coffee Morning this year and it’s really pleasing to see that our support has helped the charity raise more than £3 million so far.”
The official date for Macmillan Coffee Morning was the 29th of September but the charity encourages people to fundraise through the initiative all year round, at times which suit them.
Claire Rowney, Executive Director of Fundraising, Marketing and Innovation at Macmillan Cancer Support said: “Donating at a Coffee Morning is now easier than ever before and that’s all thanks to our new partnership with Just Giving for Coffee Morning fundraising pages.
“As a charity almost entirely reliant on donations, it’s been incredible to witness the huge impact which the platform has had on our fundraising total this year, as it means we can do even more for people living with cancer all across the UK.
“We’re looking forward to continuing our work together to find even better ways to fundraise through Coffee Morning, which will help to ensure Macmillan can continue to provide the vital range of support that people with cancer desperately need.”
To find out more about Macmillan’s Coffee Morning visit: macmillan.org.uk/coffee
