Approximately 80 percent of LGBTQ youth experience harassment at school. This has lead to Kellogg Company again partnering with GLAAD, as an official sponsor of Spirit Day 2017. Spirit Day takes place during National Bullying Prevention Month and inspires adults and young people to stand together and send a message of solidarity and acceptance to LGBTQ youth by wearing purple or “going purple” online on October 19, 2017.
Kellogg and its brands are going purple by changing its social media handles on Thursday, October 19, and take a collective stand against bullying.
Bullying is a serious issue. To bring further awareness to this important issue, Kellogg characters are “speaking out” against bullying in this video.
Spirit Day began in 2010 as a way to show support for LGBTQ youth and take a stand against bullying. Following a string of high-profile suicide deaths of gay teens in 2010, GLAAD worked to involve millions of teachers, workplaces, celebrities, media outlets and students in going purple on social media or wearing purple, a color that symbolizes spirit on the rainbow flag. For more information visit http://glaad.org/spiritday.