Langland has announced that leading mental health charity, Mind, has appointed it as its strategic and creative partner of choice. The two organisations will work closely together on a new nation-wide campaign, set to launch during Mental Health Awareness Week in May. The campaign will aim to encourage people to speak up about their mental health and prompt them to seek support and advice. It will be the first overarching brand campaign to be launched by the mental health charity.
“We are thrilled to be working with Mind and supporting them with the launch of a national mental health campaign. From the moment we received the RFP, we were fighting to get in front of the team and share our ideas. Mental health is something I am particularly passionate about, and something we prioritise for our people as an agency – and I think this showed in the strategy and creative we delivered during the pitch process,” comments Katie McMorran, Managing Partner, Advertising at Langland. “Increasing mental health literacy, reducing the stigma associated with mental health issues and providing adequate support are central to our belief that there is no health, without mental health. Partnering with Mind is a fantastic opportunity to make a difference together.”
Despite one in four people experiencing a mental health problem every year, hundreds of thousands don’t get the help they need. The partnership will see Langland tasked with leading the conception and creative execution of the new multi-channel campaign, which will span cinema, television commercials, OOH and social media to encourage people to seek support. The appointment follows a competitive pitch process.
Mind’s Associate Director of External Relations Jennifer Walters said: “We are delighted to be working with Langland to create something that will make a real and positive impact on people’s lives. During this pandemic, millions of us experienced a mental health problem, or saw a loved one struggle. We know that 1 in 4 adults and more than 1 in 6 young people experienced poor mental health for the first time during the pandemic. And that, for many already with mental health problems, this has got worse since the first national lockdown. We really want this campaign to support as many people as possible to recognise and prioritise their own mental health and to take that all-important step to seeking support and advice.”