The Lisa Foundation, the leader in the fight against brain aneurysms committed to saving lives around the world, recognizes and thanks the National Football League (NFL) and several of its players for helping raise awareness around the severity of brain aneurysms as part of the My Cause, My Cleats initiative. Across the NFL on Sunday 3rd December, TJ Jones of the Detroit Lions, Taylor Gabriel of the Atlanta Falcons and Erik Swoope of the Indianapolis Colts proudly wore The Lisa Foundation logo in honor of parents and friends lost to deadly brain aneurysms.
“My father passed away from a brain aneurysm while I was in college and, in retrospect, warning signs like chronic headaches were there but we had no idea it could be something so serious,” said TJ Jones, wide receiver for the Detroit Lions. “It’s very special to honor my father’s memory as well as support the important work being done by The Lisa Foundation to educate people and elevate awareness about this silent killer.”
A brain aneurysm is a weakness or thinning of the wall of a blood vessel in the brain that gradually bulges outward, risking a potential leak or rupture that is often catastrophic. This year as many as 40,000 people are expected to experience a ruptured brain aneurysm with 50% never making it to the hospital and several thousand more dying as a result of complications in the months following the rupture.
“I nearly quit football after losing my mother to a brain aneurysm in 2006, but it was her passion for the game and belief in me that gave me the strength to continue playing and I honor her memory every Sunday when I step onto the field,” said Taylor Gabriel, wide receiver for the Atlanta Falcons. “The work being done by The Lisa Foundation is so critical because you never know when your ability to identify, understand and respond to a brain aneurysm could help save a life.”
To help address the lack of brain aneurysm awareness and understanding, The Lisa Foundation launched “Inconvenient,” the industry’s very first public service announcement (PSA) on national television to help address the disturbing gap in knowledge about brain aneurysms. Recognizing the symptoms of a life-threatening rupture such as the sudden onset of the worst headache of life (WHOL), a sharp pain behind or above one eye and blurry or double vision could help someone get the treatment they need faster to avoid death.
“It’s a real privilege to have some of the best athletes in the world support The Lisa Foundation because they believe in us and share our mission of raising awareness and reducing the number of deaths from brain aneurysm ruptures,” says Todd Crawford, Founder of The Lisa Foundation. “Knowing firsthand the devastating impact of a brain aneurysm, it’s a special opportunity for each of these young men to honor the memory of parents and loved ones lost, while helping educate fans and families who may not know anything about identifying a brain aneurysm or how to be prepared in the event of one.”