MPA – The Association Of Magazine Media Announces The 2019 Kelly Awards Finalists

MPA – The Association of Magazine Media has announced the finalists in the 2019 Kelly Awards, presented by Quad/Graphics. The awards honor the creative spirit of excellence and innovation in the art of advertising in magazine media. They are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative distinction and effectiveness in meeting campaign objectives.

“It is fantastic to see the breadth of titles and campaigns entered in this year’s Kelly Awards,” said Linda Thomas Brooks, president and chief executive officer, MPA – The Association of Magazine Media. “From the most well-known publications to smaller enthusiast brands, magazine media across the spectrum offers marketers the most innovative and eye-catching creative in a highly-effective and trusted environment.”

The awards will be offered in three categories: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. To qualify, at least one ad of the campaign must have appeared in a 2018 print issue of an American magazine. Agency creative teams, advertising clients and magazine media publishers were encouraged to submit their best work on advertising creative, multi-platform campaigns and custom programs that effectively meet strategic objectives in a creative manner.

Finalists were judged on the goals, elements and impact of the advertisement or advertising campaign. They are as follows:

Best Print Magazine Creative

Campaign Title: Audi A8 Launch – Tempted by Tech
Magazine(s): Departures
Agency: PHD
Advertiser: Audi of America

Campaign Title: Give A Flake
Magazine(s): Freeskier, Ski Magazine, Snow, Mountain Magazine, Outside Magazine, Powder, Transworld, Big Life, Aspen Sojourner
Agency: Karsh Hagan
Advertiser: Aspen Snowmass

Campaign Title: Target October Cover Takeover with Zipper Reveal Unit
Magazine(s): Food Network Magazine
Advertiser: Target

Best Magazine Media Creative/Campaign

Campaign Title: BH&G Stylemaker 2018
Magazine(s): Better Homes & Gardens
Advertiser: Tito’s Handmade Vodka, Maybelline NY, Garnet Hill, Basmati Royal Rice

Campaign Title: Family Greatly
Magazine(s): Family Circle
Agency: Starcom, Leo Burnett, VML
Advertiser: Kraft

Campaign Title: Pawsitive Moments
Magazine(s): People, Southern Living, Real Simple, TIME, LIFE
Agency: Meredith Corporation, Mindshare/Group M, EDGE Marketing,
Advertiser: Purina

Best Custom Magazine Media Program

Campaign Title: The SAKS It List
Magazine(s): Harper’s BAZAAR
Advertiser: Saks Fifth Avenue & American Express

Campaign Title: The “SO ELLE” Brand Campaign
Magazine(s): ELLE

Campaign Title: Travel Tales: A Storytelling Experience in Partnership with The Moth
Magazine(s): AFAR
Advertiser: Marriott Rewards Premier Plus Credit Card from Chase

Winners will be announced at the American Magazine Media Conference in New York City on February 5, 2019. For more information on the Kelly Awards, visit

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