Marks & Spencer have announced the launch of its first dedicated resale service for clothing, footwear and accessories on eBay — the destination for branded, pre-loved fashion. The partnership makes it easy for customers to trade in M&S items they no longer wear and offers a one-stop destination to shop favourite styles through the official M&S x eBay store.
Pairing eBay’s reach across millions of fashion-conscious shoppers with Reskinned’s expertise in garment repair, resale and recycling, the new online service extends the lifecycle of M&S garments and reduces textile waste by giving quality pre-loved items a new home. The initiative is the latest for Another Life, which is how M&S is activating its Plan A sustainability strategy in Fashion, Home & Beauty.
One of the most searched for brands on eBay, M&S is known for producing well-made clothing designed to last. eBay has long championed the style and sustainability credentials of pre-loved fashion, along with Reskinned, whose leading brand-integrated takeback and resale solution that aims to keep clothes in circulation. The new partnership brings everything together in one easy, online experience for customers to recycle and repurchase.
How the resale service works:
- Customers complete a short form on M&S.com or scan QR codes in M&S’ Fashion, Home & Beauty stores, then send their pre-loved items using a free local courier service to Reskinned.
- For each return that includes at least one M&S-labelled item, customers receive a £5 off a spend of £35 or more on fashion, home, and beauty products online at M&S.com (valid for four weeks from date of issue).
- Items that can be worn again are professionally cleaned, repaired and listed by Reskinned on the M&S x eBay store. Items that cannot be resold will be responsibly repurposed or recycled.
- Customers can purchase pre-loved products on the official M&S x eBay store.
A partnership with purpose
The launch is the latest initiative under Another Life, which is how M&S activates its Plan A strategy in Fashion, Home & Beauty. Another Life brings together M&S’ approach to circularity into one place with a focus on the four R’s; Rewear, Repair, Recycle and Resale.
Having been the first major UK retailer to launch a clothes recycling scheme back in 2008, M&S is now completing the final R – Resale with the launch of the new partnership with eBay and Reskinned. Items traded-in through the in-store recycling scheme will now be resold via the dedicated M&S eBay store with M&S committing to contribute 15% of its profits to its long-standing partners at Oxfam, going towards vital funds to tackle poverty and inequality around the world.
Monique Leewenburgh, Director of Sourcing and Technology in Fashion, Home & Beauty at M&S, said: “At M&S, we are committed to supporting customers to do the right thing and playing our part in reducing textile waste. We’re delighted to be partnering with the pre-loved experts at eBay and Reskinned to launch a dedicated resale platform. This not only offers more ways for customers to give items Another Life, but also an opportunity for customers to purchase items they might have missed from previous seasons – which are pre-loved.”
Kirsty Keoghan, GM, European Fashion at eBay said: “For nearly three decades, eBay has partnered with fashion brands to help them sell seamlessly at every stage of the inventory lifecycle, while championing the principles of recommerce and the circular economy. M&S is a beloved British institution, known for its enduring quality and style, and a staple in wardrobes across the UK. Welcoming M&S to the eBay marketplace represents an exciting milestone in our mission to make circular fashion more accessible, appealing, and scalable.”
Matt Hanrahan, Co-Founder of Reskinned, said: “At Reskinned our mission is to maximise the lifespan of clothing. We’re making it easy for brands and their customers to rehome unwanted clothes, whether that’s reselling, repairing or if it’s end-of-life recycling it responsibly. We’re determined to create a more sustainable clothing future for us all.”
Circular Economy Minister Mary Creagh said: “Our Plan for Change is focused on cleaning up Britain, ending our throwaway culture and ensuring that the 700,000 odd tonnes of clothes we throw away each year are worn more.
“Only government and businesses working together can stop fashion costing the earth, which is why I welcome this new initiative from M&S – a great way for consumers to be rewarded for providing a new home for old favourites.”
