Finalists from 14 countries and regions have been announced for the new One Asia Creative Awards 2021, produced by The One Club Asia.
Leading the list of agencies with the most finalists selections is Ogilvy Australia Melbourne with 12, followed by Special Group Auckland with 11, Ogilvy Mumbai with eight, and M&C Saatchi Sydney with seven.
The entry with the most finalists selections is “Meddle in the New Zealand Election” by Special Group Auckland on behalf of Every Kiwi Vote Counts with 11.
“Uni-form” for Vogue by Ogilvy Taiwan and “Tuna Scope 2020” by Dentsu Tokyo for Kura Sushi have six finalists each. Tied with five finalists each are “Naming the Invisible by Digital Birth Registration” for Telenor Pakistan by Ogilvy Pakistan Islamabad, and “Pizza Hut x IKEA SÄVA” by Ogilvy Hong Kong for Pizza Hut Hong Kong.
Australia leads the way with 26 finalists entries, followed by Mainland China with 17, India and Taiwan tied with 13, and Japan and New Zealand both with 11.
The complete list of One Asia 2021 finalists entries can be viewed here. All finalists will win either One Asia Gold, Silver, Bronze or Merit awards, to be announced during 2022 Creative Week Shanghai.
One Asia 2021 rankings will also be announced at that time, identifying Agency of the Year, Client/Brand of the Year, Network of the Year, Independent Agency of the Year, Internal/In-House Agency of the Year and Production Company of the Year, as well the other top-scoring entrants determined by the number of Gold, Silver, Bronze and Merit awards won this year.
A jury of more than 70 top creatives from 17 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.
“This is the second year that we have extended our scope to the Asia Pacific region, and have received brilliant ideas and amazingly crafted works from 17 countries and regions”, said Ma Chao, Chief Representative for what is now known as The One Club Asia office.
“Although the whole world is still under the shadow of the pandemic, what was different this year is more positive and creative ideas have been produced to change the situation of a brand, a business, or a commercial experience,” he added. “Quarantine didn’t stop people from communicating with each other, and it boosted the development of digital technology. This is truly inspiring, and we believe creativity and innovation are the solution to make the world a better place.”
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week program seven years ago. In the past 20 years, the team has focused on promoting creativity in the region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand this year as The One Club Asia.