OUTFRONT Media Inc. and the Movember Foundation today announced the start of an out-of-home advertising campaign to raise awareness in advance of Movember, the Foundation’s annual campaign to raise funds and awareness for men’s health focused on prostate cancer, testicular cancer, mental health and suicide prevention.
Moustaches abound in this campaign, from the Movember Foundation’s classic bristling handlebar to photos of proud moustache-wearing men. The slogan ‘Grow a Mo, Save a Bro,’ is featured prominently in the ads, atop the Foundation’s goal of preventing unnecessary and early death within the male population. The ads also include a call to action: those who wish to help raise funds and awareness for men’s health can sign up to grow a moustache or donate at movember.com.
“This is a crucial time to educate New Yorkers about our mission,” said Meagan Bell, Global Director of Brand for the Movember Foundation. “While fun-filled, it is important to understand the meaning behind the Mo, and that is we need to raise funds and awareness to stop men dying too young.”
The campaign, which kicked off earlier this month and will end mid-November, will run on buses and within subway cars that transport New York City’s commuters and visitors throughout its five boroughs.
“The Movember Foundation has built a great brand over the years, and I love that they’re able to have fun while communicating the importance of self-care within the male community,” said Jodi Senese, Executive Vice President and Chief Marketing Officer at OUTFRONT Media. “We’re sure we’ll see the Movember message on plenty of faces very soon, a testament to both the significance of the cause and the value a great transit campaign can bring.”
OUTFRONT Media is the New York MTA’s exclusive ad partner, delivering the city’s transit riding consumer audience to local and national brands.