Palladium Hotel Group’s ‘Palladium Cares’ CSR Initiative Makes Waves With Educational And Environmental Initiatives

Palladium Cares, the Corporate Social Responsibility identity launched by Palladium Hotel Group in May 2023, has made significant progress under its pillars:  Our People, Our Community and Our Planet. Having completed the third phase, Palladium Hotel Group has announced it will open a new educational and social centre in Mexico and has committed to benefitting a further 3000 individuals at its existing centres in Jamaica and Brazil.

Ongoing commitment to sustainability and the environment

The “4 Causes to Take Action” project was created to tackle the issues of childhood, inequality, the planet and care for the elderly, with each phase being carried out respectively during 3 months. After just nine months of activity, it has launched a total of 73 initiatives, in collaboration with 40 local NGOs from different fields, positively impacting 1,200 individuals and the environment thanks to the work of more than nearly 500 volunteers.

The third phase which focuses on protecting the planet has now launched, with 180 volunteers from both the corporate offices and hotels already having participated in collaboration with both the Red Cross and local charities such as Fundación Monte Madrid, Ecoherencia and Promemar. 727 hours have been spent on projects including reforestation, beach cleaning, biosphere workshops and work in urban gardens.

Gloria Juste, Director of Corporate Social Responsibility at Palladium Hotel Group, said: “these collaborations have allowed both the volunteers from Palladium Hotel Group and the members of the aforementioned foundations to learn and apply various environmental techniques, not only to strengthen the ties between different sectors of society, but also to contribute to the environment and to develop the practical skills of participants.”

To ensure the continuity of all the initiatives launched, Palladium Cares has implemented CSR Cabinets in its hotels to monitor and ensure compliance with plans. The project’s final cause, which will run until June 2024, will focus on care for the elderly.

Palladium Hotel Group has also made extensive progress in the environmental sphere. Globally, 72% of the energy consumed in its hotels comes from renewable sources, while in Europe, Mexico and Brazil, this figure has reached 100%.

New professional education centre to launch in Mexico

Palladium Cares has signed a new collaboration agreement with the Origen Foundation in Mexico to launch a professional educational and family support centre. The 12 courses available at this centre for hotel staff and local residents will focus on the development of specific professional skills, as well as health and emotional management.

Juste says, “Our first objective for the professional educational and family centre in Mexico is to provide access for our hotel employees and their families, recognising the role of the family environment in their personal and professional development. Likewise, we also invite other families and those from nearby communities who wish to receive the useful professional training.”

The Agricultural Training and Production Centre located in Brazil, which launched a few months ago, is now operating at full capacity, with plans to expand to other destinations where Palladium Hotel Group operates. In Jamaica, the alliance between Hanover City Council, the HEART/NSTA Trust training entity and Palladium Cares, which has seen the introduction of numerous training centres, also continues its work. 90 students are now enrolled and receiving an education in hospitality related topics. 12 of the students who have already completed their training at these centres are now carrying out internships at Grand Palladium Jamaica Resort & Spa.

Palladium Hotel Group’s objective is to offer support to those who face greater difficulties in their professional development due to lack of resources, and to provide greater chances of success within the job market. The group has set a goal to benefit 2,500 people in Mexico and 600 in Jamaica annually, thus contributing to closing the inequality gap and improving the local population’s prospects for stable employment.

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