Pet Supplies Plus Announces Natural Balance and Patriot PAWS Partnership to Connect Veterans with Service Dogs

Pet Supplies Plus, is pleased to announce its partnership with Natural Balance. Together, they’re launching a fundraiser designed to draw attention to the positive impact pets have on active and former military servicemen and women. To honor those who have served our country, this Veteran’s Day (November 11), your purchase of Natural Balance products at any of the pet retailer’s 435 nationwide stores now through November 26 will help support a $50,000 donation to Patriot PAWS Service Dogs.

Patriot PAWS Service Dogs is a non-profit organization whose mission to train and provide service dogs at no cost to disabled American veterans and others with mobile disabilities in order to help restore their physical and emotional independence. The initiative will benefit and recognize the powerful bond that can be built once service animals are united with a military veteran suffering from wounds that can be both seen and unseen.

“We are ecstatic and honored to partner with Natural Balance once again in our efforts to support a well-deserving organization like Patriot PAWS Service Dogs,” said Chris Rowland, CEO of Pet Supplies Plus. “Thousands of brave veterans return home each year and need assistance in readjusting to everyday life. We fully support the mission of Patriot PAWS Service Dogs and their efforts to provide service dogs free-of-charge to help military veterans heal and feel supported in their time of need.”

Started in 2006 by professional dog trainer Lori Stevens, Patriot PAWS Service Dogs works to train and place service dogs with disabled veterans. The organization’s Rockwall, TX campus houses and trains up to 35 dogs at a time with an additional 35-40 dogs trained at other locations. This year they have placed 33 service dogs with veterans in need —aiding in their transition from military to civilian life.

“Pet Supplies Plus has proven to be a loyal and indispensable partner in our efforts,” said Sharon Satterwhite, Director of Development for Patriot PAWS Service Dogs. “After a successful campaign last year, we feel fortunate to have the support from everyone at Pet Supplies Plus. More importantly, we’re extremely thankful that Pet Supplies Plus is helping provide the resources necessary to get our dogs trained perfectly before they are paired with their forever person. We are in awe of all that they do for deserving veterans and their generosity will help Patriot PAWS continue to help disabled veterans one leash at a time.” 

Now with more than 435 locations in 33 states across the country, Pet Supplies Plus offers a wide array of natural pet foods, a variety of Made in the USA pet consumables, such as wet and dry food, treats, rawhide and chews. Set in welcoming neighborhood environments, Pet Supplies Plus team members get to know their neighbors and pets by name at every store. Many locations also feature a full offering of grooming services tailored to meet every pet’s needs, including washes, haircuts, body brushing, flea treatment and nail, skin, ear and oral care. For more information, visit

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