The UK’s leading gym chain, PureGym, is supporting BHFs vital heart research through the help of preloved donations.
In 2022, BHF joined forces with PureGym as part of a multi-million pound charity partnership to help improve the nation’s heart health.
Funds raised will fuel their scientific research, helping to accelerate medical breakthroughs in heart and circulatory conditions, which affect around 7.6 million people across the UK.
Call for preloved items
Donation boxes have been set up in each of PureGym’s 340+ clubs across the UK, calling for preloved clothes, household items, electricals, accessories and shoes. These donated items will then be sold through one of their local shops, helping to turn preloved possessions into groundbreaking research.
Sophie Overall, Partnership Manager at the BHF said: “We’re delighted that PureGym is joining their Reuse Revolution by encouraging its members to donate their preloved items.
“We’re not just looking for quality activewear, but any preloved clothes or small homeware items that are looking for a new home.
“In a year, the BHF saves over 56,000 tonnes of goods from going to waste through the reuse and recycling of donated items. With the help of PureGym’s donation boxes, we hope this number will be even bigger in the future.”
Making a difference
So far, the initiative has diverted 1.98 tonnes of preloved items from landfill- which equates to 20,100kg of CO2 emissions avoided.
Rebecca Passmore, UK Managing Director at PureGym, said: “We recognise the essential role that exercise and leading a healthy lifestyle plays in maintaining a healthy heart so we want to do all we can to support the BHF’s groundbreaking research. By putting donation boxes in all of our gyms, we hope we can make a difference to the millions of lives impacted by heart and circulatory conditions.
“Our partnership with the BHF is dedicated to championing heart health by raising money for vital research. By ‘recycling for research’ in our gyms, we will be raising all important funds to help more people across the nation to be better equipped to prevent, treat and manage their heart conditions.”
All PureGym members are able to donate. To find your nearest donation point, click here.
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