Ordnance Survey has announced Nuevo – the purpose–driven creative agency as their Brand Strategy and Creative Partner. Nuevo is supporting Ordnance Survey as it launches a new ‘See A Better Place’ video–on–demand advertising campaign that
unifies the brand and helps deepen public understanding to change the perception of Ordnance Survey from just being ‘known’ to fully ‘understood’.
Following the development of Ordnance Survey‘s new location data expertise for sustainability applications, Nuevo is supporting the brand in reconnecting with prospective users, through revitalised, more inspiring messaging, using multiple channels to drive perception change and awareness. With the ultimate goal of driving a greater understanding of the Ordnance Survey
offering and ultimately, increasing engagement with the brand.
As the authority in the application of geospatial data and insight, one of Ordnance Survey’s big opportunities lies in helping to deliver 11 out of the 17 UN Sustainability Development Goals; all of which rely on geospatial data to succeed. While being best known for providing reliable digital and paper maps, the team is actually made up of an eclectic mix of geospatial scientists, data
engineers and data visualisers – regularly going above and beyond to deliver Ordnance Survey’s brand purpose ‘to show the world how to get to a better place’.
Nuevo was founded in 2020, by CEO Jax Davey with a vision to provide world–class strategy, sustainability consultancy and global productions through its ‘Conscious Creativity’ programme, with minimal impact on the planet. Nuevo’s strong belief that “consciousness should not curb creativity, and creativity should not kill the planet“ acknowledges that the climate crisis is a big
advertising and marketing problem too.
Ordnance Survey’s new ‘See a better place’ national advertising campaign is now live across the Sky Network, YouTube and social media channels.
Jax Davey, Nuevo’s founder, commented: “Ordnance Survey is a National Treasure and it‘s been a real privilege to be able to work with such an iconic British brand to help to raise public, business and government understanding of their important work and unique expertise. Not only will we be working in partnership with the Ordnance Survey Brand Team but also helping other Business Units to optimise the positive effects of the brand campaign.”
Discussing the partnership Jon Sampson, Head of Brand & Digital Platforms at Ordnance Survey says: “Nuevo’s senior team know us well. We are a complex organisation; they understand our business culture and more importantly the power and potential that location data can contribute to the world’s economies, societies and environments. They brought our purpose and proposition to life using light as a striking visual metaphor – simply articulated through the idea that ‘OS sheds light on the world’.”
Flight Story, the innovative communications group founded by Steven Barlett, recently invested in Nuevo to support its journey to put a stop to greenwashing in the advertising industry.