#RaiseItForward: Water For People and Absolut Elyx Invite People Around the World to Raise a Glass to Help Solve the Global Water Crisis

From World Water Day, March 22, 2018 through Earth Day, April 22, 2018, people around the world are invited to take part in a social media movement called Raise It Forward. Simply by raising a glass of anything, adding the hashtag #RaiseItForward, mentioning @WaterForPeople and @AbsolutElyx, Absolut Elyx will contribute one week of safe water to communities where Water For People works.

Throughout the month, consumers will be able to make an impact on the global water crisis in a fun and engaging way by posting a picture of their toast on their favorite social media channel. 2.1 billion people around the world don’t have access to safe water and 4.5 billion lack access to adequate sanitation. Women and children spend more than four hours walking for water each day, and more than 840,000 people die each year from water-related diseases. By kicking off Raise It Forward on World Water Day, the campaign brings attention to this challenge while giving people a way to take action.

In 2015, Elyx joined forces with Water For People on a five-year partnership to bring access to safe water to more than 100,000 people worldwide. Both organizations share a commitment to integrity and sustainability, and together work to amplify the goals and urgency in solving the global water crisis. To date, over 30,000 people have been given access to safe drinking water through this partnership.

“Water For People is an amazing organization making a huge difference around the world,” said Absolut Elyx CEO, Jonas Tåhlin. “Integrity being a key value for Absolut Elyx, we are proud to support their global mission. Giving back is just part of our business model and #RaiseItForward is an easy way for the Elyx community to support our efforts and bring awareness to this cause.”

In 2017, there were over 4,800 posts across Instagram, Facebook, and Twitter which led to 672,000 liters of water donated. Celebrities, influencers, philanthropists, beverage industry professionals, and individuals around the world raised a glass to make an impact.

“#RaiseItForward is a great campaign to bring awareness to the global water crisis, while making a real difference for people who live without safe water around the world,” said Water For People CEO, Eleanor Allen. “We are grateful for the long-term partnership with Absolut Elyx. This collaboration has made a real, long-term difference for thousands of people around the world, and continues to make a greater impact year over year.”

In addition to #RaiseItForward, Absolut Elyx contributes to Water For People through events, purchases of Elyx Bottles and Elyx Boutique copper products. For every purchase made from the Elyx Boutique, a week’s worth of safe water (140 liters) is donated to those who need it. Learn more at elyxboutique.com






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