Reyka Vodka and National Audubon Society aim to save an endangered puffin species

Reyka Vodka and the National Audubon Society aim to save an endangered puffin species by raising awareness of their rising risk of extinction. In addition to donating to Audubon’s Project Puffin, Reyka Vodka is taking it a step further by involving the public through the launch of this campaign, developed in partnership with creative agency Red Tettemer O’Connell + Partners (RTO+P).

Reyka is a vodka unlike any other, made from some of the cleanest glacial water in the world and filtered with lava rocks to remove even the smallest impurities. Reyka Vodka takes pride in its land, incorporating Iceland’s natural resources through every step of the production process. This fierce pride and love for the land has inspired Reyka to get involved and fight for the puffins. Iceland is home to one of the world’s largest puffin colonies. However, due to overhunting and climate change, Iceland’s beloved seabird has been nearing extinction for many years. As this continues to become a greater threat, Reyka Vodka is determined to speak up for the puffins.

The program will run through the summer and into early Fall 2019. Those interested in saving the beloved species can go to  to “adopt a puffin” and visit to buy themed T-shirts, pins, calendars and hats. Using a donation-based scale, there are four levels of puffin adoption:

  • Bird Buddy” includes a downloadable file of the puffin to share ($1 donation)
  • Feathered Friend” includes a downloadable file of the puffin and a pin ($10 donation)
  • Avian Angel” includes a downloadable file of the puffin, a pin and a T-shirt ($25 donation)
  • Puffin Daddy” includes a downloadable file of the puffin, a pin, 2 T-shirts and a hat ($50 donation)

The campaign includes a 30-second spot, “Adopt A Puffin!,” which features Reyka’s unofficial spokesperson, Frikki, a quirky Icelander who started popping up a few years ago on the brand’s social channels around the Euro Cup and the holidays. Here, he highlights how viewers can adopt a puffin with as little as one dollar at

“Since Reyka Vodka is made of Iceland, and puffins are an integral part of Icelandic culture, it’s important for us as a brand to help puffins in any way we can,” says Trevor Schneider, Brand Ambassador for Reyka Vodka. “Our Adopt-a-Puffin initiative will further prevent extinction of these beautiful seabirds while allowing Reyka Vodka drinkers to make a difference and become puffin parents.”

“We are so grateful to have Reyka Vodka’s support in fighting to help puffins and saving our living ocean for everyone.” said Dr. Stephen Kress, VP for Conservation of the National Audubon Society.

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