Roche Diabetes Care Rallies People Across the Country to Join the #BuckOffDiabetes Campaign

Roche Diabetes Care has announced the launch of #BuckOffDiabetes, a campaign that represents a bold, new attitude for taking on diabetes. #BuckOffDiabetes helps spread the word about how to not only save a buck, but donate a buck to a worthwhile cause. With the Accu-Chek® Guide SimplePay Program people with diabetes can save a few bucks by always paying the same low price for every test strip refill. Furthermore, Roche Diabetes Care is asking everyone to get involved. Whether you have diabetes, or if diabetes affects someone you know and love, you can join the movement by turning your hand into bull horns and sharing a photo on social media with #BuckOffDiabetes. For every post, the company will donate a buck to several diabetes-related organizations.

Country singer Ben Rue has been living with type 1 diabetes for the past 16 years and has teamed up with Roche Diabetes Care, the makers of Accu-Chek® Guide, to travel across the country to share his story and encourage everyone to get involved. As part of the brand’s sponsorship with iHeartMedia, Ben’s first stop will be at the 2018 iHeartCountry Festival in Austin, Texas on Saturday, May 5, 2018.

“Just like riding a bull, there are many ups and downs to managing a condition that can be both complicated and expensive,” said country musician, Ben Rue. “I’m excited to tour the country to get as many people as we can to join the #BuckOffDiabetes campaign.  Diabetes affects so many of us, so get out your cameras and share your photos to donate to organizations that are making a difference.”

In support of this campaign, Roche Diabetes Care is proud to donate to the following organizations: Beyond Type 1, the College Diabetes Network, and Taking Control of Your Diabetes. Each of these organizations is making significant strides to advance diabetes education, treatment, and care, while sharing Roche Diabetes Care’s mission of improving the lives of those living with diabetes. In addition to learning how to save and donate a buck, the campaign website,, will offer people with diabetes valuable tips and tools for managing their condition.

“Every person at our company is touched by diabetes in some way and understands the need for simple solutions,” said Brad Moore, Head of Roche Diabetes Care, North America. “Through this campaign, we hope to show our support for the community, as well as provide resources that help people with diabetes focus on their health, without cost being a barrier.”

Learn how to save a buck, donate a buck, and better manage your diabetes by bucking the trend at  


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