Saucony Originals debuts first low environmental impact model

Saucony have launched their most sustainable shoe ever. Cotton. Jute. Wool. Rubber. Wood. Gardenia. Beet. The new  Jazz  Court  RFG  contains  only  these 7  natural  and  renewable materials.  It  does not  contain  plastic  or petroleum  derivatives.  This is Saucony Originals’ formula for achieving a more sustainable future. The brand is committed to leaving a lighter footprint  on the planet by carefully choosing materials and processes in order to continue to create the best trainers possible with the least environmental impact.

Doing things well takes time. Jazz Court RFG is the result of years of research; the result of a long-standing commitment to nature and man. And today it is ready to unveil itself in its own guise: a classic technique with modern production, an old-school approach that opts for natural methods.

The first release in raw cotton debuted on 10th March, followed by a dark grey and a green version in April. The model is called Jazz Court RFG because it mounts a Jazz upper on a court sole. RFG stands for Run For Good, Saucony’s motto: an invitation to people around the world to come together to make the world a better place through the transformative power of running; a power that bridges the gap between who we are and who we want to be. By choosing to call the new model RFG, the statement is even stronger: the world will also be a better place thanks to the small and big steps we take to leave “a lighter footprint,  for the good of the planet”.

Many details made the difference in this change: gardenia flowers were used for the blue dye of the collar lining, beetroot juice to print the size information in the insole. Paint was replaced by a mixture of flour and water to mark the stitching points while chalk was used to mark  and align the upper and midsole. Finally, a true side seam joins the upper to the midsole without  the use of synthetic adhesives. Naturally, the packaging has also been designed to  have the  least possible impact:  the  paper  and cardboard used are 100% recycled and traditional ink is replaced by a soy-based ink.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.